Shining a light on the vital things in content's cabinet of curiosities
Concepts for content people*
One hundred and sixty-seven content terms, defined in a sentence and explained in a page. Including some AI-flavoured ones you'll need in order to navigate The Future.
* And their friends, colleagues and collaborators.
Eight categories
167 entries · 167 updated in the last month
Foundations
Strategy, purpose, business case. The words that decide what content is for.
14 terms
Editorial craft
Writing, editing, accessibility, voice. The making of the thing itself.
29 terms
Operations
Briefs, calendars, costs, maintenance. How the work actually gets done.
22 terms
Structure and systems
Models, types, components, CMSs. The scaffolding under the words.
28 terms
Research and evidence
Audits, inventories, card sorts. Finding out instead of guessing.
14 terms
Governance
Ownership, standards, sign-off. Who decides, and who is answerable.
19 terms
Roles
Strategists, designers, managers, teams. The jobs content needs done.
10 terms
AI and tooling
Agents, context, pipelines, slop. The vocabulary arriving fastest.
31 terms
Recently updated
The entries we've edited and augmented most recently
- Structure and systems
Domain model
A representation of the important concepts, relationships and rules in a defined area of knowledge or activity.
- Structure and systems
Ubiquitous language
A shared, precise vocabulary used across conversations, documentation and systems within a defined area of work.
- Editorial craft
Storytelling
Conveying ideas or experience through an account of particular people and events unfolding over time, shaped so that an audience can follow, imagine and care about what happens.