Category 3 of 8 · 22 terms
Operations
Briefs, calendars, costs, maintenance. How the work actually gets done.
All 22 terms in this category
- AgileA way of working that delivers in small steps, learns from feedback and adapts its plans as understanding grows.
- Author experienceWhat it is like to create, edit, approve and maintain content inside an organisation’s systems.
- BranchA separate line of work for developing related changes before they're reviewed and brought into the main version or abandoned.
- Content auditA structured review of what content exists, how good it is and what should happen to it next.
- Content briefThe document that tells a writer – human or machine – who a piece is for, what it's meant to do, what to draw on and how it should sound, before they start.
- Content calendarA schedule showing what content is planned, when it will be created or published and who is responsible.
- Content costsThe full cost of creating, reviewing, publishing, maintaining and retiring content over time.
- Content debtThe future work created by publishing content without planning to maintain, reuse or retire it.
- Content decayThe gradual loss of accuracy, relevance and usefulness as content ages.
- Content lifecycleThe stages content passes through, from idea to retirement.
- Content maintenanceThe ongoing work of keeping content accurate, relevant and healthy after publication.
- Content operationsThe day-to-day running of content work: how it is planned, produced, approved, published and maintained.
- Content planA working plan that shows what needs to happen to each piece of content, who owns it and what comes next.
- EmailA channel for correspondence, publications and service messages, delivered to a recipient's inbox.
- Evergreen contentContent whose core value remains useful over time, with review and maintenance when needed.
- Human in the loopA workflow where a person reviews, decides or approves part of an AI-assisted process instead of leaving it fully automated.
- LocalisationAdapting content and experience for another language, region or culture.
- SiloA team, system or channel that keeps its content to itself, so the same content gets made twice, disagrees with itself and can’t be found.
- Social mediaDigital platforms where individuals and organisations publish, respond, distribute content and take part in public or semi-public conversations.
- Technical debtThe future cost or risk created by shortcuts, structural weaknesses or deferred improvements.
- WebsiteThe part of the web an organisation owns outright, where its content can inform, educate, persuade and support, and where anything said about it elsewhere can be checked.
- WorkflowThe route content takes from idea through drafting, review, publication and ongoing maintenance.