Category 1 of 8 · 14 terms
Foundations
Strategy, purpose, business case. The words that decide what content is for, and who gets to say.
All 14 terms in this category
- Attention economyAn economic system in which people's limited attention is competed for, captured and turned into commercial or social value.
- Business caseThe argument for why a piece of work is worth doing, including the value, cost, risk and expected outcome.
- Channel strategyA plan for where content should appear, what each channel is for and how the channels work together.
- ContentThe words, images, numbers, sounds and interactions an organisation uses to communicate, in every format and on every channel, internal and external.
- Content marketingCreating and sharing content to build an audience relationship in support of marketing goals.
- Content maturityHow capable an organisation is at making, managing and improving content.
- Content operating modelThe whole system of people, processes, tools, rules and foundations that makes content work.
- Content principlesA short set of shared commitments that guide content decisions.
- Content strategyDeciding why content exists, whom it serves and how it’s made, organised and looked after.
- Core content strategyA short statement of what content must do for the organisation and its users.
- Message architectureA short, prioritised list of the qualities and ideas an organisation wants its content to convey.
- Slow contentMaking digital content with care: quality over quantity, depth over breadth, the citizen over the consumer.
- Systems thinkingLooking at how parts connect and influence one another, rather than treating each content problem in isolation.
- UXUser experience: how someone experiences using a service, product, website or piece of content.