# Content Lexicon

> A reference of content terms from Contentious: what each term means, why it matters for content work and how AI changes the picture. Written for content people, the teams they work with and anyone AI-curious.

Every page below is also published as Markdown at the same path with a .md extension; those are the same documents, not summaries.

The text of every entry is published under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/): quote it, share it and adapt it, as long as you credit the Lexicon. The drawings aren't covered. Credit an entry like this: A/B testing, from the Content Lexicon by Contentious (https://contentlexicon.com/a-b-testing), CC BY 4.0.

## Pages

- [Concepts for content people](https://contentlexicon.com/index.md): A dictionary of content terms from Contentious: each defined in a sentence and explained in a page, including the AI-flavoured ones.
- [About](https://contentlexicon.com/about.md): What the Content Lexicon is, why Contentious made it, how entries are written and checked, and how to use it, quote it or tell us we're wrong.
- [Tell us we're wrong](https://contentlexicon.com/suggest.md): Suggest an improvement to a Content Lexicon entry, a term we are missing or a broken link. Every suggestion is read by a person.
- [Every term, A to Z](https://contentlexicon.com/a-z.md): Every term in the Content Lexicon, A to Z: search the words, the definitions or the idea you can half remember, and filter by category.
- [Where the words live](https://contentlexicon.com/categories.md): The eight categories of the Content Lexicon, from foundations and editorial craft to governance and AI, each with its terms.
- [Foundations](https://contentlexicon.com/categories/foundations.md): Strategy, purpose, business case. The words that decide what content is for, and who gets to say.
- [Editorial craft](https://contentlexicon.com/categories/editorial-craft.md): Writing, editing, accessibility, voice. The making of the thing itself, and the standards that hold it up.
- [Operations](https://contentlexicon.com/categories/operations.md): Briefs, calendars, costs, maintenance. How the work actually gets done.
- [Structure and systems](https://contentlexicon.com/categories/structure-and-systems.md): Models, types, components, CMSs. The scaffolding under the words, and why it decides what you can reuse.
- [Research and evidence](https://contentlexicon.com/categories/research-and-evidence.md): Audits, inventories, card sorts. Finding out what is true instead of guessing confidently.
- [Governance](https://contentlexicon.com/categories/governance.md): Ownership, standards, sign-off. Who decides, who is answerable, and what happens when nobody is.
- [Roles](https://contentlexicon.com/categories/roles.md): Strategists, designers, managers, teams. The jobs content needs done, and the many names they go by.
- [AI and tooling](https://contentlexicon.com/categories/ai-and-tooling.md): Agents, context, pipelines, slop. The vocabulary arriving (and going in and out of fashion) fastest.
- [A/B testing](https://contentlexicon.com/a-b-testing.md): A way to compare two or more live variants with users, useful when the question is specific and the measure actually matters.
- [Accessibility](https://contentlexicon.com/accessibility.md): Making content and services usable by as many people as possible, including disabled people.
- [Agentic AI](https://contentlexicon.com/agentic-ai.md): AI that takes actions and works through multi-step tasks towards a goal, rather than only answering a question.
- [Agile](https://contentlexicon.com/agile.md): A way of working that delivers in small steps, learns from feedback and adapts its plans as understanding grows.
- [AI governance](https://contentlexicon.com/ai-governance.md): How an organisation oversees the risks, responsibilities and performance of the AI systems it develops, buys or uses.
- [AI slop](https://contentlexicon.com/ai-slop.md): Low-value AI-generated material produced with little care, often at speed and in large quantities.
- [AI use policy](https://contentlexicon.com/ai-use-policy.md): The rules for how people in an organisation may use AI, including approved tools, prohibited material, review and disclosure.
- [Alt text](https://contentlexicon.com/alt-text.md): A short description attached to an image so people and systems that cannot see it still get the meaning.
- [API](https://contentlexicon.com/api.md): Application programming interface: the agreed way one piece of software asks another for something, like a waiter between the diner and the kitchen.
- [Atomic content](https://contentlexicon.com/atomic-content.md): Content broken into small, structured, reusable pieces that get assembled into pages rather than copied between them.
- [Attention economy](https://contentlexicon.com/attention-economy.md): An economic system in which people's limited attention is competed for, captured and turned into commercial or social value.
- [Audience segmentation](https://contentlexicon.com/audience-segmentation.md): Dividing an audience into useful groups so content can meet different needs, behaviours or contexts.
- [Audio](https://contentlexicon.com/audio.md): Content people hear rather than read: podcasts, voice notes, interviews, narration, audio clips and spoken interfaces.
- [Author experience](https://contentlexicon.com/author-experience.md): What it is like to create, edit, approve and maintain content inside an organisation’s systems.
- [Automated testing](https://contentlexicon.com/automated-testing.md): Repeatable checks that software runs automatically to flag defined problems in code or content.
- [Backend](https://contentlexicon.com/backend.md): Everything behind the scenes that stores, shapes and supplies the content people meet in a website, app or other channel.
- [Branch](https://contentlexicon.com/branch.md): A separate line of work for developing related changes before they're reviewed and brought into the main version or abandoned.
- [Business case](https://contentlexicon.com/business-case.md): The argument for why a piece of work is worth doing, including the value, cost, risk and expected outcome.
- [Call to action](https://contentlexicon.com/call-to-action.md): The specific next step content invites the reader to take.
- [Card sorting](https://contentlexicon.com/card-sorting.md): A research method where people group and label items to reveal how they think about them.
- [Centralised governance](https://contentlexicon.com/centralised-governance.md): A governance model in which one central team plans, creates, approves and publishes most of an organisation's content.
- [Channel strategy](https://contentlexicon.com/channel-strategy.md): A plan for where content should appear, what each channel is for and how the channels work together.
- [CMS](https://contentlexicon.com/cms.md): The software used to store, organise and publish content.
- [Competitor analysis](https://contentlexicon.com/competitor-analysis.md): A review of similar organisations and useful comparators to understand the field, find gaps and identify practices to emulate.
- [Component](https://contentlexicon.com/component.md): A reusable part – of content, design or code – made once and used in many places.
- [Content](https://contentlexicon.com/content.md): The words, images, numbers, sounds and interactions an organisation uses to communicate, in every format and on every channel, internal and external.
- [Content audit](https://contentlexicon.com/content-audit.md): A structured review of what content exists, how good it is and what should happen to it next.
- [Content brief](https://contentlexicon.com/content-brief.md): The document that tells a writer – human or machine – who a piece is for, what it's meant to do, what to draw on and how it should sound, before they start.
- [Content calendar](https://contentlexicon.com/content-calendar.md): A schedule showing what content is planned, when it will be created or published and who is responsible.
- [Content costs](https://contentlexicon.com/content-costs.md): The full cost of creating, reviewing, publishing, maintaining and retiring content over time.
- [Content debt](https://contentlexicon.com/content-debt.md): The future work created by publishing content without planning to maintain, reuse or retire it.
- [Content decay](https://contentlexicon.com/content-decay.md): The gradual loss of accuracy, relevance and usefulness as content ages.
- [Content design](https://contentlexicon.com/content-design.md): Designing content around user needs, tasks and evidence.
- [Content designer](https://contentlexicon.com/content-designer.md): A role that uses evidence about people's needs to decide what content should exist and to design it so they can understand and act on it.
- [Content ecosystem map](https://contentlexicon.com/content-ecosystem-map.md): A picture of where content lives and how it travels between those places.
- [Content editor](https://contentlexicon.com/content-editor.md): A role that edits, publishes and maintains an organisation's content so that each piece meets its standards and fits with the rest.
- [Content governance](https://contentlexicon.com/content-governance.md): The ownership, rules and decision-making that keep content accurate, consistent and maintained over time.
- [Content health check](https://contentlexicon.com/content-health-check.md): A recurring, criteria-based assessment of how well content serves its purpose and what needs attention.
- [Content inventory](https://contentlexicon.com/content-inventory.md): A structured list of the content you have and the basic facts about each item.
- [Content lifecycle](https://contentlexicon.com/content-lifecycle.md): The stages content passes through, from idea to retirement.
- [Content maintenance](https://contentlexicon.com/content-maintenance.md): The ongoing work of keeping content accurate, relevant and healthy after publication.
- [Content manager](https://contentlexicon.com/content-manager.md): A role responsible for the day-to-day running of an organisation's content, from planning and production to quality and upkeep.
- [Content marketing](https://contentlexicon.com/content-marketing.md): Creating and sharing content to build an audience relationship in support of marketing goals.
- [Content maturity](https://contentlexicon.com/content-maturity.md): How capable an organisation is at making, managing and improving content.
- [Content model](https://contentlexicon.com/content-model.md): A structured definition of the content types an organisation has and the fields, parts and rules that make each one work.
- [Content operating model](https://contentlexicon.com/content-operating-model.md): The whole system of people, processes, tools, rules and foundations that makes content work.
- [Content operations](https://contentlexicon.com/content-operations.md): The day-to-day running of content work: how it is planned, produced, approved, published and maintained.
- [Content operations manager](https://contentlexicon.com/content-operations-manager.md): A role responsible for running and improving how an organisation's content work happens: its workflows, tools, standards and routines.
- [Content owner](https://contentlexicon.com/content-owner.md): The named person responsible for a piece of content being accurate, current and still worth having.
- [Content pattern](https://contentlexicon.com/content-pattern.md): A proven, recognisable approach to something content needs to do again and again, adapted each time it is used.
- [Content plan](https://contentlexicon.com/content-plan.md): A working plan that shows what needs to happen to each piece of content, who owns it and what comes next.
- [Content policy](https://contentlexicon.com/content-policy.md): The organisation's rules for what may be published, where, by whom and under what conditions.
- [Content principles](https://contentlexicon.com/content-principles.md): A short set of shared commitments that guide content decisions.
- [Content standards](https://contentlexicon.com/content-standards.md): The requirements used to judge content quality before publication and throughout its life.
- [Content strategist](https://contentlexicon.com/content-strategist.md): A role responsible for deciding what an organisation's content is for and designing how it is planned, structured, made and looked after.
- [Content strategy](https://contentlexicon.com/content-strategy.md): Deciding why content exists, whom it serves and how it’s made, organised and looked after.
- [Content team](https://contentlexicon.com/content-team.md): The group of people and roles responsible for planning, creating, governing and maintaining content.
- [Content type](https://contentlexicon.com/content-type.md): A category of content with a defined purpose and structure, such as a case study or an event.
- [Context engineering](https://contentlexicon.com/context-engineering.md): Designing the instructions, examples, source material and surrounding information an AI system needs to do useful work.
- [Context window](https://contentlexicon.com/context-window.md): The amount of information an AI system can consider at once when generating a response.
- [Continuous integration](https://contentlexicon.com/continuous-integration.md): A practice where changes are regularly checked and merged so problems surface early.
- [Conversational design](https://contentlexicon.com/conversational-design.md): Designing how an interaction unfolds in language, especially in chat, voice and other back-and-forth interfaces.
- [Copy editing](https://contentlexicon.com/copy-editing.md): Editing a draft for clarity, consistency and correctness within an agreed scope.
- [Copyright and licensing](https://contentlexicon.com/copyright-and-licensing.md): The rights that decide who owns content, what other people may do with it and the conditions attached to reuse.
- [Copywriting](https://contentlexicon.com/copywriting.md): Writing persuasive messages that help people understand an offer and decide whether to act.
- [Core content strategy](https://contentlexicon.com/core-content-strategy.md): A short statement of what content must do for the organisation and its users.
- [Create once, publish everywhere](https://contentlexicon.com/create-once-publish-everywhere.md): The idea that content should be created once in a structured form and reused across channels instead of rewritten each time.
- [Database](https://contentlexicon.com/database.md): A structured place to store information so it can be queried, related and reused.
- [Decentralised governance](https://contentlexicon.com/decentralised-governance.md): A governance model in which separate parts of an organisation plan, create and publish their own content, with little central control.
- [Decision models](https://contentlexicon.com/system-one-models.md): An AI model built to decide rather than write: it picks from answers you've defined and says how likely each one is.
- [Design system](https://contentlexicon.com/design-system.md): A shared, maintained collection of components, patterns and guidance that teams use to design and build digital products and services.
- [Design thinking](https://contentlexicon.com/design-thinking.md): A problem-solving approach that uses empathy, exploration, prototyping and testing to create better services, products or content.
- [Devops](https://contentlexicon.com/devops.md): Shared practices that bring software development and operations together to deliver and maintain systems reliably.
- [Domain model](https://contentlexicon.com/domain-model.md): A representation of the important concepts, relationships and rules in a defined area of knowledge or activity.
- [DRY](https://contentlexicon.com/dry.md): “Don’t repeat yourself”: keep one reliable source of truth instead of many drifting copies.
- [Editing](https://contentlexicon.com/editing.md): Improving a draft or published piece so that it says what it needs to, clearly and correctly, for its intended reader.
- [Editorial board](https://contentlexicon.com/editorial-board.md): A group drawn from across an organisation that shapes content ideas into priorities, upholds standards and settles decisions that cut across teams.
- [Email](https://contentlexicon.com/email.md): A channel for correspondence, publications and service messages, delivered to a recipient's inbox.
- [Evergreen content](https://contentlexicon.com/evergreen-content.md): Content whose core value remains useful over time, with review and maintenance when needed.
- [Feature flag](https://contentlexicon.com/feature-flag.md): A software-controlled switch that determines whether a feature or content variant is available, and to whom.
- [Findability](https://contentlexicon.com/findability.md): The ease with which people and systems can locate content they know or suspect exists.
- [Front-loading](https://contentlexicon.com/front-loading.md): Putting the information readers need most at the start of a sentence, section or page.
- [Frontend](https://contentlexicon.com/frontend.md): The part of a website, app or other channel that people see, hear and interact with.
- [Gap analysis](https://contentlexicon.com/gap-analysis.md): A comparison between what exists now and what should exist, so the missing parts can be found.
- [GEO](https://contentlexicon.com/geo.md): Improving the likelihood that content is selected, accurately represented and cited in AI-generated answers.
- [Git](https://contentlexicon.com/git.md): A version control system for managing change, collaboration, review and release across files over time.
- [Glossary](https://contentlexicon.com/glossary.md): A set of definitions for terms used in a particular subject, organisation or body of content.
- [Grammar](https://contentlexicon.com/grammar.md): The patterns and conventions that govern how words form meaningful sentences.
- [Graph engineering](https://contentlexicon.com/graph-engineering.md): Designing an AI system as an explicit map of steps and routes, so work moves between models, tools, agents and people in controlled ways.
- [Guardrails](https://contentlexicon.com/guardrails.md): Limits and checks intended to keep AI-assisted work within defined bounds.
- [Hallucination](https://contentlexicon.com/hallucination.md): An AI-generated claim that is fabricated, factually wrong or unsupported by the source it purports to describe.
- [Head of content](https://contentlexicon.com/head-of-content.md): A senior role responsible for all the content an organisation publishes, and for the people, standards and systems that produce and look after it.
- [Headless CMS](https://contentlexicon.com/headless-cms.md): A content management system that stores content separately from the places where that content is presented.
- [Hub and spoke](https://contentlexicon.com/hub-and-spoke.md): A federated governance model in which a central content team sets shared standards while local teams create and manage content.
- [Human in the loop](https://contentlexicon.com/human-in-the-loop.md): A workflow where a person reviews, decides or approves part of an AI-assisted process instead of leaving it fully automated.
- [Inclusive language](https://contentlexicon.com/inclusive-language.md): Language that avoids exclusion, stereotype and unnecessary assumptions about the people being addressed.
- [Information architecture](https://contentlexicon.com/information-architecture.md): The way information is grouped, labelled and connected so that people can find it and make sense of it.
- [Jargon](https://contentlexicon.com/jargon.md): Specialist language that can make communication efficient for insiders and difficult for other readers.
- [Knowledge base](https://contentlexicon.com/knowledge-base.md): A structured collection of useful knowledge that people and systems can search, link, maintain and learn from.
- [Knowledge graph](https://contentlexicon.com/knowledge-graph.md): A network of connected concepts, entities and relationships.
- [KPIs](https://contentlexicon.com/kpis.md): Key performance indicators: the measures used to judge whether content is achieving what it needs to achieve.
- [Linting](https://contentlexicon.com/linting.md): Checking text automatically against a set of written rules and flagging every place that breaks one.
- [LLM](https://contentlexicon.com/llm.md): Large language model: an AI system trained to predict and generate language, used for tasks such as drafting, summarising and answering questions.
- [Localisation](https://contentlexicon.com/localisation.md): Adapting content and experience for another language, region or culture.
- [Longform](https://contentlexicon.com/longform.md): Content that takes as long as it needs to – essays, features, reports, deep dives – as opposed to the soundbite and the listicle.
- [Lorem ipsum](https://contentlexicon.com/lorem-ipsum.md): Scrambled Latin used as placeholder text, so that a layout can be judged before the real words exist.
- [Machine-readable](https://contentlexicon.com/machine-readable.md): Represented in a form software can parse and process.
- [Markdown](https://contentlexicon.com/markdown.md): A lightweight way to write structured plain text using simple marks for headings, links, lists and emphasis.
- [MCP](https://contentlexicon.com/mcp.md): An open protocol for connecting AI applications to sources of information and tools.
- [Merge conflict](https://contentlexicon.com/merge-conflict.md): A clash between changes that the version-control system cannot combine automatically.
- [Message architecture](https://contentlexicon.com/message-architecture.md): A short, prioritised list of the qualities and ideas an organisation wants its content to convey.
- [Metadata](https://contentlexicon.com/metadata.md): Information about content that helps it be found, filtered, understood, reused and managed.
- [Microcopy](https://contentlexicon.com/microcopy.md): The short pieces of interface text, such as labels, hints and error messages, that help people complete tasks.
- [Microsite](https://contentlexicon.com/microsite.md): A small, focused website or section created for a campaign, product, audience or specific purpose.
- [Paddle, swim, dive](https://contentlexicon.com/paddle-swim-dive.md): A way to organise one topic at different, useful depths, so people can get an overview, more detail or the full evidence without being sorted into fixed audience segments.
- [Pair writing](https://contentlexicon.com/pair-writing.md): Two people writing together, usually combining subject knowledge with content craft.
- [PDF](https://contentlexicon.com/pdf.md): A fixed-layout document format often used for reports, forms and downloads – useful sometimes, overused often.
- [Persona](https://contentlexicon.com/persona.md): A research-based representation of a group of people with shared goals, behaviour or needs.
- [Plain language](https://contentlexicon.com/plain-language.md): Writing that helps people understand what they need quickly and clearly, the first time they read it.
- [Prompt](https://contentlexicon.com/prompt.md): An instruction or request given to an AI system.
- [Proofreading](https://contentlexicon.com/proofreading.md): The final check for typos, formatting mistakes and small errors before publication.
- [Pull request](https://contentlexicon.com/pull-request.md): A proposal to merge changes, keeping the differences, discussion and checks together for review.
- [Punctuation](https://contentlexicon.com/punctuation.md): Marks that help show sentence structure, relationships and emphasis.
- [RACI](https://contentlexicon.com/raci.md): A responsibility matrix that identifies who is responsible, accountable, consulted and informed for each task or decision.
- [RAG](https://contentlexicon.com/rag.md): An approach in which an AI system retrieves relevant material and uses it as context when generating an answer.
- [Readability](https://contentlexicon.com/readability.md): How easy content is to read and process for its intended audience.
- [Refactoring](https://contentlexicon.com/refactoring.md): Restructuring something without changing what it does or says, so the next change is easier.
- [Retention and archiving](https://contentlexicon.com/retention-and-archiving.md): The rules for how long content is kept and how material is preserved, retired from current use or deleted.
- [Review date](https://contentlexicon.com/review-date.md): The point by which a named owner must check that a piece of content remains accurate, useful and fit to stay live.
- [Rollback](https://contentlexicon.com/rollback.md): Restoring a selected earlier state to recover from a harmful change.
- [ROT content](https://contentlexicon.com/rot-content.md): Material that is redundant because it does not support the content strategy, out of date or too trivial to justify keeping.
- [Schema](https://contentlexicon.com/schema.md): A definition of what information something contains and how it is structured.
- [Senior content editor](https://contentlexicon.com/senior-content-editor.md): A senior editorial role accountable for what gets covered, how it is commissioned and the standard it meets.
- [Sentence case](https://contentlexicon.com/sentence-case.md): Capitalising only the first word and any proper nouns in a heading or label.
- [SEO](https://contentlexicon.com/seo.md): Improving how content is discovered and presented in search engines.
- [Separation of concerns](https://contentlexicon.com/separation-of-concerns.md): A design principle for dividing a system into parts that each deal with one kind of decision, so each can be understood and changed without disturbing the others.
- [Sign-off](https://contentlexicon.com/sign-off.md): The formal approval required before content is published, changed or released to its audience.
- [Silo](https://contentlexicon.com/silo.md): A team, system or channel that keeps its content to itself, so the same content gets made twice, disagrees with itself and can’t be found.
- [Single source of truth](https://contentlexicon.com/single-source-of-truth.md): The one agreed place where a piece of information is maintained, which every other copy or use defers to.
- [Skill](https://contentlexicon.com/skill.md): A reusable AI capability or instruction set designed to help an assistant perform a specific kind of task consistently.
- [Slow content](https://contentlexicon.com/slow-content.md): Making digital content with care: quality over quantity, depth over breadth, the citizen over the consumer.
- [Social media](https://contentlexicon.com/social-media.md): Digital platforms where individuals and organisations publish, respond, distribute content and take part in public or semi-public conversations.
- [Staging](https://contentlexicon.com/staging.md): A production-like environment for reviewing and testing changes before release.
- [Stakeholder mapping](https://contentlexicon.com/stakeholder-mapping.md): Identifying the people and groups who affect, approve, use or care about a piece of content work.
- [Storytelling](https://contentlexicon.com/storytelling.md): Conveying ideas or experience through an account of particular people and events unfolding over time, shaped so that an audience can follow, imagine and care about what happens.
- [Structured content](https://contentlexicon.com/structured-content.md): Content broken into meaningful parts so it can be managed, reused and presented in different ways.
- [Style guide](https://contentlexicon.com/style-guide.md): A shared record of how an organisation writes: voice, tone, style rules and the practical guidance people need to make consistent choices.
- [Subject matter expert](https://contentlexicon.com/subject-matter-expert.md): A person with deep topic knowledge who helps make content accurate and credible.
- [System prompt](https://contentlexicon.com/system-prompt.md): The standing instructions an AI system receives before the user's request, shaping how it behaves and responds.
- [Systems thinking](https://contentlexicon.com/systems-thinking.md): Looking at how parts connect and influence one another, rather than treating each content problem in isolation.
- [Taxonomy](https://contentlexicon.com/taxonomy.md): A controlled set of categories or labels, usually arranged from broad to narrow, used to classify content consistently.
- [Technical debt](https://contentlexicon.com/technical-debt.md): The future cost or risk created by shortcuts, structural weaknesses or deferred improvements.
- [Tone](https://contentlexicon.com/tone.md): How an organisation's voice adjusts to suit the audience, context and moment.
- [Typography](https://contentlexicon.com/typography.md): The design of text on a page: typeface, size, spacing, hierarchy and the other choices that shape how readable content feels.
- [Ubiquitous language](https://contentlexicon.com/ubiquitous-language.md): A shared, precise vocabulary used across conversations, documentation and systems within a defined area of work.
- [User needs](https://contentlexicon.com/user-needs.md): What people need to know, do or understand, established through evidence and used to decide what content should exist.
- [User testing](https://contentlexicon.com/user-testing.md): Watching or listening to real users try to use content or a service, so the team can learn what works and what fails.
- [UX](https://contentlexicon.com/ux.md): User experience: how someone experiences using a service, product, website or piece of content.
- [UX writer](https://contentlexicon.com/ux-writer.md): A writer specialising in clear interface words that help people complete tasks.
- [Versioning](https://contentlexicon.com/versioning.md): Keeping track of different versions so changes can be compared, reviewed or restored.
- [Voice](https://contentlexicon.com/voice.md): An organisation's recognisable personality in words.
- [WCAG](https://contentlexicon.com/wcag.md): The Web Content Accessibility Guidelines: the main international standard for accessible digital content.
- [Website](https://contentlexicon.com/website.md): The part of the web an organisation owns outright, where its content can inform, educate, persuade and support, and where anything said about it elsewhere can be checked.
- [Wireframe](https://contentlexicon.com/wireframe.md): A sketch of the structure of a page or screen before the final design is made.
- [Word list](https://contentlexicon.com/word-list.md): A record of an organisation's decisions on how to spell, capitalise, hyphenate and use particular words and terms.
- [Workflow](https://contentlexicon.com/workflow.md): The route content takes from idea through drafting, review, publication and ongoing maintenance.
- [Writer](https://contentlexicon.com/writer.md): A role that researches and writes content for an organisation, shaped by its audience, voice and purpose.

## Everything at once

- [llms-full.txt](https://contentlexicon.com/llms-full.txt): every page above, concatenated.
- [lexicon.json](https://contentlexicon.com/lexicon.json): every term as data, with its one line, category, related terms and how to credit it.
- [lexicon-full.json](https://contentlexicon.com/lexicon-full.json): the same, with each entry's whole text as Markdown.
- [changes.xml](https://contentlexicon.com/changes.xml): what has changed, newest edit first (RSS).

## Elsewhere

- [Contentious](https://contentious.ltd): the content strategy practice behind this product.
- [Voice, Tone & Style](https://voicetoneandstyle.com): helps an organisation define its voice and build its style guide.
- [Content Health Check](https://contenthealthcheck.com): scores the content itself.
- [Content Maturity](https://contentmaturity.com): measures the system that produces an organisation's content.