{ "name": "Content Lexicon", "url": "https://contentlexicon.com", "publisher": "Contentious", "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "terms": "The text of every entry is published under CC BY 4.0: quote it, share it and adapt it, as long as you credit the Lexicon. The drawings aren't covered." }, "full": "https://contentlexicon.com/lexicon-full.json", "count": 167, "updated": "2026-10-20T15:43:00.000Z", "terms": [ { "term": "A/B testing", "alsoCalled": [ "Split testing" ], "slug": "a-b-testing", "definition": "A way to compare two or more live variants with users, useful when the question is specific and the measure actually matters.", "category": "Research and evidence", "related": [ "branch" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/a-b-testing", "markdown": "https://contentlexicon.com/a-b-testing.md", "credit": "A/B testing, from the Content Lexicon by Contentious (https://contentlexicon.com/a-b-testing), CC BY 4.0" }, { "term": "Accessibility", "alsoCalled": [ "a11y" ], "slug": "accessibility", "definition": "Making content and services usable by as many people as possible, including disabled people.", "category": "Editorial craft", "related": [ "alt-text", "audio", "content-standards", "frontend", "inclusive-language", "pdf", "plain-language", "readability", "style-guide", "ux", "wcag", "website" ], "updated": "2026-10-06T15:45:00.000Z", "url": "https://contentlexicon.com/accessibility", "markdown": "https://contentlexicon.com/accessibility.md", "credit": "Accessibility, from the Content Lexicon by Contentious (https://contentlexicon.com/accessibility), CC BY 4.0" }, { "term": "Agentic AI", "alsoCalled": [], "slug": "agentic-ai", "definition": "AI that takes actions and works through multi-step tasks towards a goal, rather than only answering a question.", "category": "AI and tooling", "related": [ "agile", "ai-governance", "conversational-design", "graph-engineering", "guardrails", "human-in-the-loop", "llm", "mcp", "prompt", "skill", "system-one-models", "system-prompt" ], "updated": "2026-10-10T17:11:00.000Z", "url": "https://contentlexicon.com/agentic-ai", "markdown": "https://contentlexicon.com/agentic-ai.md", "credit": "Agentic AI, from the Content Lexicon by Contentious (https://contentlexicon.com/agentic-ai), CC BY 4.0" }, { "term": "Agile", "alsoCalled": [ "Agile software development", "Agile methods" ], "slug": "agile", "definition": "A way of working that delivers in small steps, learns from feedback and adapts its plans as understanding grows.", "category": "Operations", "related": [ "agentic-ai", "content-design", "content-designer", "content-operations", "content-team", "design-thinking", "devops", "lorem-ipsum", "sign-off", "slow-content", "user-testing", "workflow" ], "updated": "2026-10-16T13:18:00.000Z", "url": "https://contentlexicon.com/agile", "markdown": "https://contentlexicon.com/agile.md", "credit": "Agile, from the Content Lexicon by Contentious (https://contentlexicon.com/agile), CC BY 4.0" }, { "term": "AI governance", "alsoCalled": [], "slug": "ai-governance", "definition": "How an organisation oversees the risks, responsibilities and performance of the AI systems it develops, buys or uses.", "category": "Governance", "related": [ "agentic-ai", "ai-use-policy", "content-governance", "guardrails", "human-in-the-loop" ], "updated": "2026-10-10T17:00:00.000Z", "url": "https://contentlexicon.com/ai-governance", "markdown": "https://contentlexicon.com/ai-governance.md", "credit": "AI governance, from the Content Lexicon by Contentious (https://contentlexicon.com/ai-governance), CC BY 4.0" }, { "term": "AI slop", "alsoCalled": [ "Slop" ], "slug": "ai-slop", "definition": "Low-value AI-generated material produced with little care, often at speed and in large quantities.", "category": "AI and tooling", "related": [ "content-decay", "guardrails", "hallucination", "linting", "slow-content", "storytelling" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/ai-slop", "markdown": "https://contentlexicon.com/ai-slop.md", "credit": "AI slop, from the Content Lexicon by Contentious (https://contentlexicon.com/ai-slop), CC BY 4.0" }, { "term": "AI use policy", "alsoCalled": [], "slug": "ai-use-policy", "definition": "The rules for how people in an organisation may use AI, including approved tools, prohibited material, review and disclosure.", "category": "Governance", "related": [ "ai-governance", "content-policy", "copyright-and-licensing", "guardrails", "hallucination", "human-in-the-loop" ], "updated": "2026-10-10T16:13:00.000Z", "url": "https://contentlexicon.com/ai-use-policy", "markdown": "https://contentlexicon.com/ai-use-policy.md", "credit": "AI use policy, from the Content Lexicon by Contentious (https://contentlexicon.com/ai-use-policy), CC BY 4.0" }, { "term": "Alt text", "alsoCalled": [ "Alternative text" ], "slug": "alt-text", "definition": "A short description attached to an image so people and systems that cannot see it still get the meaning.", "category": "Editorial craft", "related": [ "accessibility", "automated-testing", "metadata", "wcag" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/alt-text", "markdown": "https://contentlexicon.com/alt-text.md", "credit": "Alt text, from the Content Lexicon by Contentious (https://contentlexicon.com/alt-text), CC BY 4.0" }, { "term": "API", "alsoCalled": [ "Application programming interface" ], "slug": "api", "definition": "Application programming interface: the agreed way one piece of software asks another for something, like a waiter between the diner and the kitchen.", "category": "AI and tooling", "related": [ "backend", "cms", "machine-readable" ], "updated": "2026-10-10T17:58:00.000Z", "url": "https://contentlexicon.com/api", "markdown": "https://contentlexicon.com/api.md", "credit": "API, from the Content Lexicon by Contentious (https://contentlexicon.com/api), CC BY 4.0" }, { "term": "Atomic content", "alsoCalled": [], "slug": "atomic-content", "definition": "Content broken into small, structured, reusable pieces that get assembled into pages rather than copied between them.", "category": "Structure and systems", "related": [ "content-model", "create-once-publish-everywhere", "dry", "single-source-of-truth", "structured-content" ], "updated": "2026-10-11T06:27:00.000Z", "url": "https://contentlexicon.com/atomic-content", "markdown": "https://contentlexicon.com/atomic-content.md", "credit": "Atomic content, from the Content Lexicon by Contentious (https://contentlexicon.com/atomic-content), CC BY 4.0" }, { "term": "Attention economy", "alsoCalled": [], "slug": "attention-economy", "definition": "An economic system in which people's limited attention is competed for, captured and turned into commercial or social value.", "category": "Foundations", "related": [ "ai-slop", "social-media" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/attention-economy", "markdown": "https://contentlexicon.com/attention-economy.md", "credit": "Attention economy, from the Content Lexicon by Contentious (https://contentlexicon.com/attention-economy), CC BY 4.0" }, { "term": "Audience segmentation", "alsoCalled": [], "slug": "audience-segmentation", "definition": "Dividing an audience into useful groups so content can meet different needs, behaviours or contexts.", "category": "Research and evidence", "related": [ "channel-strategy", "paddle-swim-dive", "persona", "user-needs" ], "updated": "2026-10-10T17:50:00.000Z", "url": "https://contentlexicon.com/audience-segmentation", "markdown": "https://contentlexicon.com/audience-segmentation.md", "credit": "Audience segmentation, from the Content Lexicon by Contentious (https://contentlexicon.com/audience-segmentation), CC BY 4.0" }, { "term": "Audio", "alsoCalled": [], "slug": "audio", "definition": "Content people hear rather than read: podcasts, voice notes, interviews, narration, audio clips and spoken interfaces.", "category": "Editorial craft", "related": [ "accessibility", "channel-strategy" ], "updated": "2026-10-06T15:16:00.000Z", "url": "https://contentlexicon.com/audio", "markdown": "https://contentlexicon.com/audio.md", "credit": "Audio, from the Content Lexicon by Contentious (https://contentlexicon.com/audio), CC BY 4.0" }, { "term": "Author experience", "alsoCalled": [], "slug": "author-experience", "definition": "What it is like to create, edit, approve and maintain content inside an organisation’s systems.", "category": "Operations", "related": [ "cms", "content-editor", "content-operating-model", "content-operations", "decentralised-governance", "hub-and-spoke", "workflow" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/author-experience", "markdown": "https://contentlexicon.com/author-experience.md", "credit": "Author experience, from the Content Lexicon by Contentious (https://contentlexicon.com/author-experience), CC BY 4.0" }, { "term": "Automated testing", "alsoCalled": [ "Test automation" ], "slug": "automated-testing", "definition": "Repeatable checks that software runs automatically to flag defined problems in code or content.", "category": "AI and tooling", "related": [ "content-health-check", "continuous-integration", "copy-editing", "human-in-the-loop", "linting", "readability", "system-one-models" ], "updated": "2026-10-06T20:54:00.000Z", "url": "https://contentlexicon.com/automated-testing", "markdown": "https://contentlexicon.com/automated-testing.md", "credit": "Automated testing, from the Content Lexicon by Contentious (https://contentlexicon.com/automated-testing), CC BY 4.0" }, { "term": "Backend", "alsoCalled": [ "Back end" ], "slug": "backend", "definition": "Everything behind the scenes that stores, shapes and supplies the content people meet in a website, app or other channel.", "category": "Structure and systems", "related": [ "api", "cms", "content-model", "content-operating-model", "database", "frontend", "headless-cms", "metadata", "structured-content", "workflow" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/backend", "markdown": "https://contentlexicon.com/backend.md", "credit": "Backend, from the Content Lexicon by Contentious (https://contentlexicon.com/backend), CC BY 4.0" }, { "term": "Branch", "alsoCalled": [], "slug": "branch", "definition": "A separate line of work for developing related changes before they're reviewed and brought into the main version or abandoned.", "category": "Operations", "related": [ "a-b-testing", "git", "versioning" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/branch", "markdown": "https://contentlexicon.com/branch.md", "credit": "Branch, from the Content Lexicon by Contentious (https://contentlexicon.com/branch), CC BY 4.0" }, { "term": "Business case", "alsoCalled": [], "slug": "business-case", "definition": "The argument for why a piece of work is worth doing, including the value, cost, risk and expected outcome.", "category": "Foundations", "related": [ "content-operating-model", "content-strategy" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/business-case", "markdown": "https://contentlexicon.com/business-case.md", "credit": "Business case, from the Content Lexicon by Contentious (https://contentlexicon.com/business-case), CC BY 4.0" }, { "term": "Call to action", "alsoCalled": [ "CTA" ], "slug": "call-to-action", "definition": "The specific next step content invites the reader to take.", "category": "Editorial craft", "related": [ "content-design", "copywriting", "microcopy" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/call-to-action", "markdown": "https://contentlexicon.com/call-to-action.md", "credit": "Call to action, from the Content Lexicon by Contentious (https://contentlexicon.com/call-to-action), CC BY 4.0" }, { "term": "Card sorting", "alsoCalled": [], "slug": "card-sorting", "definition": "A research method where people group and label items to reveal how they think about them.", "category": "Research and evidence", "related": [ "design-thinking", "findability", "information-architecture", "taxonomy", "user-needs", "user-testing" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/card-sorting", "markdown": "https://contentlexicon.com/card-sorting.md", "credit": "Card sorting, from the Content Lexicon by Contentious (https://contentlexicon.com/card-sorting), CC BY 4.0" }, { "term": "Centralised governance", "alsoCalled": [ "Centralised model", "Centralised publishing" ], "slug": "centralised-governance", "definition": "A governance model in which one central team plans, creates, approves and publishes most of an organisation's content.", "category": "Governance", "related": [ "content-governance", "content-team", "decentralised-governance", "head-of-content", "hub-and-spoke", "sign-off", "silo", "style-guide", "subject-matter-expert" ], "updated": "2026-10-14T08:13:00.000Z", "url": "https://contentlexicon.com/centralised-governance", "markdown": "https://contentlexicon.com/centralised-governance.md", "credit": "Centralised governance, from the Content Lexicon by Contentious (https://contentlexicon.com/centralised-governance), CC BY 4.0" }, { "term": "Channel strategy", "alsoCalled": [], "slug": "channel-strategy", "definition": "A plan for where content should appear, what each channel is for and how the channels work together.", "category": "Foundations", "related": [ "audience-segmentation", "audio", "content-marketing", "content-strategy", "create-once-publish-everywhere", "email", "message-architecture", "microsite", "social-media", "website", "workflow" ], "updated": "2026-10-10T17:52:00.000Z", "url": "https://contentlexicon.com/channel-strategy", "markdown": "https://contentlexicon.com/channel-strategy.md", "credit": "Channel strategy, from the Content Lexicon by Contentious (https://contentlexicon.com/channel-strategy), CC BY 4.0" }, { "term": "CMS", "alsoCalled": [ "Content management system" ], "slug": "cms", "definition": "The software used to store, organise and publish content.", "category": "Structure and systems", "related": [ "author-experience", "content-editor", "content-model", "headless-cms", "microsite", "rollback", "technical-debt", "versioning", "website", "workflow" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/cms", "markdown": "https://contentlexicon.com/cms.md", "credit": "CMS, from the Content Lexicon by Contentious (https://contentlexicon.com/cms), CC BY 4.0" }, { "term": "Competitor analysis", "alsoCalled": [ "Competitive analysis" ], "slug": "competitor-analysis", "definition": "A review of similar organisations and useful comparators to understand the field, find gaps and identify practices to emulate.", "category": "Research and evidence", "related": [ "content-audit", "content-marketing", "content-strategy" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/competitor-analysis", "markdown": "https://contentlexicon.com/competitor-analysis.md", "credit": "Competitor analysis, from the Content Lexicon by Contentious (https://contentlexicon.com/competitor-analysis), CC BY 4.0" }, { "term": "Component", "alsoCalled": [], "slug": "component", "definition": "A reusable part – of content, design or code – made once and used in many places.", "category": "Structure and systems", "related": [ "atomic-content", "content-pattern", "design-system", "separation-of-concerns", "structured-content", "wireframe" ], "updated": "2026-10-09T10:28:00.000Z", "url": "https://contentlexicon.com/component", "markdown": "https://contentlexicon.com/component.md", "credit": "Component, from the Content Lexicon by Contentious (https://contentlexicon.com/component), CC BY 4.0" }, { "term": "Content", "alsoCalled": [], "slug": "content", "definition": "The words, images, numbers, sounds and interactions an organisation uses to communicate, in every format and on every channel, internal and external.", "category": "Foundations", "related": [ "content-audit", "content-design", "content-ecosystem-map", "content-governance", "content-inventory", "content-marketing", "content-strategy", "knowledge-base", "microcopy", "social-media", "structured-content", "website" ], "updated": "2026-10-11T06:23:00.000Z", "url": "https://contentlexicon.com/content", "markdown": "https://contentlexicon.com/content.md", "credit": "Content, from the Content Lexicon by Contentious (https://contentlexicon.com/content), CC BY 4.0" }, { "term": "Content audit", "alsoCalled": [], "slug": "content-audit", "definition": "A structured review of what content exists, how good it is and what should happen to it next.", "category": "Operations", "related": [ "competitor-analysis", "content", "content-debt", "content-decay", "content-health-check", "content-inventory", "content-plan", "content-strategy", "decentralised-governance", "gap-analysis", "retention-and-archiving", "rot-content", "technical-debt" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/content-audit", "markdown": "https://contentlexicon.com/content-audit.md", "credit": "Content audit, from the Content Lexicon by Contentious (https://contentlexicon.com/content-audit), CC BY 4.0" }, { "term": "Content brief", "alsoCalled": [], "slug": "content-brief", "definition": "The document that tells a writer – human or machine – who a piece is for, what it's meant to do, what to draw on and how it should sound, before they start.", "category": "Operations", "related": [ "content-plan", "context-engineering", "editing", "persona", "skill", "user-needs" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/content-brief", "markdown": "https://contentlexicon.com/content-brief.md", "credit": "Content brief, from the Content Lexicon by Contentious (https://contentlexicon.com/content-brief), CC BY 4.0" }, { "term": "Content calendar", "alsoCalled": [ "Editorial calendar" ], "slug": "content-calendar", "definition": "A schedule showing what content is planned, when it will be created or published and who is responsible.", "category": "Operations", "related": [ "content-lifecycle", "content-owner", "content-plan", "email", "workflow" ], "updated": "2026-10-11T06:27:00.000Z", "url": "https://contentlexicon.com/content-calendar", "markdown": "https://contentlexicon.com/content-calendar.md", "credit": "Content calendar, from the Content Lexicon by Contentious (https://contentlexicon.com/content-calendar), CC BY 4.0" }, { "term": "Content costs", "alsoCalled": [], "slug": "content-costs", "definition": "The full cost of creating, reviewing, publishing, maintaining and retiring content over time.", "category": "Operations", "related": [ "content-debt", "content-maintenance", "technical-debt" ], "updated": "2026-10-08T16:39:00.000Z", "url": "https://contentlexicon.com/content-costs", "markdown": "https://contentlexicon.com/content-costs.md", "credit": "Content costs, from the Content Lexicon by Contentious (https://contentlexicon.com/content-costs), CC BY 4.0" }, { "term": "Content debt", "alsoCalled": [], "slug": "content-debt", "definition": "The future work created by publishing content without planning to maintain, reuse or retire it.", "category": "Operations", "related": [ "content-audit", "content-costs", "content-decay", "content-maintenance", "content-owner", "rot-content", "single-source-of-truth", "technical-debt" ], "updated": "2026-10-15T15:42:00.000Z", "url": "https://contentlexicon.com/content-debt", "markdown": "https://contentlexicon.com/content-debt.md", "credit": "Content debt, from the Content Lexicon by Contentious (https://contentlexicon.com/content-debt), CC BY 4.0" }, { "term": "Content decay", "alsoCalled": [], "slug": "content-decay", "definition": "The gradual loss of accuracy, relevance and usefulness as content ages.", "category": "Operations", "related": [ "content-audit", "content-debt", "content-lifecycle", "content-maintenance", "evergreen-content", "review-date", "rot-content", "technical-debt" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-decay", "markdown": "https://contentlexicon.com/content-decay.md", "credit": "Content decay, from the Content Lexicon by Contentious (https://contentlexicon.com/content-decay), CC BY 4.0" }, { "term": "Content design", "alsoCalled": [], "slug": "content-design", "definition": "Designing content around user needs, tasks and evidence.", "category": "Editorial craft", "related": [ "agile", "content", "content-designer", "content-pattern", "conversational-design", "frontend", "microcopy", "paddle-swim-dive", "pair-writing", "user-needs", "ux", "ux-writer", "wireframe" ], "updated": "2026-10-08T15:13:00.000Z", "url": "https://contentlexicon.com/content-design", "markdown": "https://contentlexicon.com/content-design.md", "credit": "Content design, from the Content Lexicon by Contentious (https://contentlexicon.com/content-design), CC BY 4.0" }, { "term": "Content designer", "alsoCalled": [], "slug": "content-designer", "definition": "A role that uses evidence about people's needs to decide what content should exist and to design it so they can understand and act on it.", "category": "Roles", "related": [ "agile", "content-design", "content-editor", "content-strategist", "content-team", "subject-matter-expert", "ux-writer", "writer" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-designer", "markdown": "https://contentlexicon.com/content-designer.md", "credit": "Content designer, from the Content Lexicon by Contentious (https://contentlexicon.com/content-designer), CC BY 4.0" }, { "term": "Content ecosystem map", "alsoCalled": [], "slug": "content-ecosystem-map", "definition": "A picture of where content lives and how it travels between those places.", "category": "Research and evidence", "related": [ "content", "content-inventory", "content-strategy", "information-architecture", "silo", "systems-thinking" ], "updated": "2026-10-10T21:07:00.000Z", "url": "https://contentlexicon.com/content-ecosystem-map", "markdown": "https://contentlexicon.com/content-ecosystem-map.md", "credit": "Content ecosystem map, from the Content Lexicon by Contentious (https://contentlexicon.com/content-ecosystem-map), CC BY 4.0" }, { "term": "Content editor", "alsoCalled": [ "Web content editor", "Web editor" ], "slug": "content-editor", "definition": "A role that edits, publishes and maintains an organisation's content so that each piece meets its standards and fits with the rest.", "category": "Roles", "related": [ "author-experience", "cms", "content-designer", "content-manager", "content-team", "copy-editing", "editing", "senior-content-editor", "sign-off", "writer" ], "updated": "2026-10-12T17:06:00.000Z", "url": "https://contentlexicon.com/content-editor", "markdown": "https://contentlexicon.com/content-editor.md", "credit": "Content editor, from the Content Lexicon by Contentious (https://contentlexicon.com/content-editor), CC BY 4.0" }, { "term": "Content governance", "alsoCalled": [], "slug": "content-governance", "definition": "The ownership, rules and decision-making that keep content accurate, consistent and maintained over time.", "category": "Governance", "related": [ "ai-governance", "centralised-governance", "content", "content-operating-model", "content-operations", "content-owner", "content-plan", "content-policy", "decentralised-governance", "editorial-board", "head-of-content", "hub-and-spoke", "human-in-the-loop", "single-source-of-truth", "stakeholder-mapping", "style-guide", "workflow" ], "updated": "2026-10-07T14:44:00.000Z", "url": "https://contentlexicon.com/content-governance", "markdown": "https://contentlexicon.com/content-governance.md", "credit": "Content governance, from the Content Lexicon by Contentious (https://contentlexicon.com/content-governance), CC BY 4.0" }, { "term": "Content health check", "alsoCalled": [], "slug": "content-health-check", "definition": "A recurring, criteria-based assessment of how well content serves its purpose and what needs attention.", "category": "Research and evidence", "related": [ "accessibility", "automated-testing", "content-audit", "content-maintenance", "content-standards", "kpis", "readability" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-health-check", "markdown": "https://contentlexicon.com/content-health-check.md", "credit": "Content health check, from the Content Lexicon by Contentious (https://contentlexicon.com/content-health-check), CC BY 4.0" }, { "term": "Content inventory", "alsoCalled": [], "slug": "content-inventory", "definition": "A structured list of the content you have and the basic facts about each item.", "category": "Research and evidence", "related": [ "content", "content-audit", "content-ecosystem-map", "content-owner", "content-plan", "database", "gap-analysis", "knowledge-base", "metadata", "pdf", "rot-content" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-inventory", "markdown": "https://contentlexicon.com/content-inventory.md", "credit": "Content inventory, from the Content Lexicon by Contentious (https://contentlexicon.com/content-inventory), CC BY 4.0" }, { "term": "Content lifecycle", "alsoCalled": [ "Content life cycle" ], "slug": "content-lifecycle", "definition": "The stages content passes through, from idea to retirement.", "category": "Operations", "related": [ "content-calendar", "content-decay", "content-maintenance", "content-operations", "content-owner", "evergreen-content", "retention-and-archiving", "review-date", "workflow" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-lifecycle", "markdown": "https://contentlexicon.com/content-lifecycle.md", "credit": "Content lifecycle, from the Content Lexicon by Contentious (https://contentlexicon.com/content-lifecycle), CC BY 4.0" }, { "term": "Content maintenance", "alsoCalled": [], "slug": "content-maintenance", "definition": "The ongoing work of keeping content accurate, relevant and healthy after publication.", "category": "Operations", "related": [ "content-costs", "content-debt", "content-decay", "content-lifecycle", "content-operations", "content-owner", "continuous-integration", "editing", "review-date", "rot-content", "technical-debt" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-maintenance", "markdown": "https://contentlexicon.com/content-maintenance.md", "credit": "Content maintenance, from the Content Lexicon by Contentious (https://contentlexicon.com/content-maintenance), CC BY 4.0" }, { "term": "Content manager", "alsoCalled": [], "slug": "content-manager", "definition": "A role responsible for the day-to-day running of an organisation's content, from planning and production to quality and upkeep.", "category": "Roles", "related": [ "cms", "content-editor", "content-operations-manager", "content-owner", "content-strategist", "content-team", "head-of-content", "senior-content-editor", "workflow" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-manager", "markdown": "https://contentlexicon.com/content-manager.md", "credit": "Content manager, from the Content Lexicon by Contentious (https://contentlexicon.com/content-manager), CC BY 4.0" }, { "term": "Content marketing", "alsoCalled": [], "slug": "content-marketing", "definition": "Creating and sharing content to build an audience relationship in support of marketing goals.", "category": "Foundations", "related": [ "channel-strategy", "competitor-analysis", "content", "content-strategy", "copywriting", "email", "social-media", "storytelling" ], "updated": "2026-10-10T17:53:00.000Z", "url": "https://contentlexicon.com/content-marketing", "markdown": "https://contentlexicon.com/content-marketing.md", "credit": "Content marketing, from the Content Lexicon by Contentious (https://contentlexicon.com/content-marketing), CC BY 4.0" }, { "term": "Content maturity", "alsoCalled": [], "slug": "content-maturity", "definition": "How capable an organisation is at making, managing and improving content.", "category": "Foundations", "related": [ "content-governance", "content-health-check", "content-operating-model", "content-strategy" ], "updated": "2026-10-08T16:39:00.000Z", "url": "https://contentlexicon.com/content-maturity", "markdown": "https://contentlexicon.com/content-maturity.md", "credit": "Content maturity, from the Content Lexicon by Contentious (https://contentlexicon.com/content-maturity), CC BY 4.0" }, { "term": "Content model", "alsoCalled": [], "slug": "content-model", "definition": "A structured definition of the content types an organisation has and the fields, parts and rules that make each one work.", "category": "Structure and systems", "related": [ "backend", "cms", "content-type", "domain-model", "paddle-swim-dive", "schema", "separation-of-concerns", "structured-content", "taxonomy", "technical-debt", "ubiquitous-language" ], "updated": "2026-10-06T15:16:00.000Z", "url": "https://contentlexicon.com/content-model", "markdown": "https://contentlexicon.com/content-model.md", "credit": "Content model, from the Content Lexicon by Contentious (https://contentlexicon.com/content-model), CC BY 4.0" }, { "term": "Content operating model", "alsoCalled": [], "slug": "content-operating-model", "definition": "The whole system of people, processes, tools, rules and foundations that makes content work.", "category": "Foundations", "related": [ "backend", "business-case", "content-governance", "content-maturity", "content-operations", "content-strategy", "devops", "hub-and-spoke", "kpis", "systems-thinking", "ubiquitous-language", "workflow" ], "updated": "2026-10-09T09:37:00.000Z", "url": "https://contentlexicon.com/content-operating-model", "markdown": "https://contentlexicon.com/content-operating-model.md", "credit": "Content operating model, from the Content Lexicon by Contentious (https://contentlexicon.com/content-operating-model), CC BY 4.0" }, { "term": "Content operations", "alsoCalled": [ "ContentOps" ], "slug": "content-operations", "definition": "The day-to-day running of content work: how it is planned, produced, approved, published and maintained.", "category": "Operations", "related": [ "agile", "author-experience", "content-governance", "content-lifecycle", "content-maintenance", "content-operating-model", "content-operations-manager", "devops", "workflow" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-operations", "markdown": "https://contentlexicon.com/content-operations.md", "credit": "Content operations, from the Content Lexicon by Contentious (https://contentlexicon.com/content-operations), CC BY 4.0" }, { "term": "Content operations manager", "alsoCalled": [], "slug": "content-operations-manager", "definition": "A role responsible for running and improving how an organisation's content work happens: its workflows, tools, standards and routines.", "category": "Roles", "related": [ "content-governance", "content-manager", "content-operating-model", "content-operations", "content-strategist", "content-team", "head-of-content", "workflow" ], "updated": "2026-10-08T20:23:00.000Z", "url": "https://contentlexicon.com/content-operations-manager", "markdown": "https://contentlexicon.com/content-operations-manager.md", "credit": "Content operations manager, from the Content Lexicon by Contentious (https://contentlexicon.com/content-operations-manager), CC BY 4.0" }, { "term": "Content owner", "alsoCalled": [], "slug": "content-owner", "definition": "The named person responsible for a piece of content being accurate, current and still worth having.", "category": "Governance", "related": [ "content-calendar", "content-debt", "content-governance", "content-inventory", "content-maintenance", "content-plan", "content-team", "decentralised-governance", "merge-conflict", "raci", "review-date", "sign-off", "stakeholder-mapping", "technical-debt" ], "updated": "2026-10-06T15:28:00.000Z", "url": "https://contentlexicon.com/content-owner", "markdown": "https://contentlexicon.com/content-owner.md", "credit": "Content owner, from the Content Lexicon by Contentious (https://contentlexicon.com/content-owner), CC BY 4.0" }, { "term": "Content pattern", "alsoCalled": [], "slug": "content-pattern", "definition": "A proven, recognisable approach to something content needs to do again and again, adapted each time it is used.", "category": "Structure and systems", "related": [ "component", "content-design", "content-type", "design-system" ], "updated": "2026-10-09T10:36:00.000Z", "url": "https://contentlexicon.com/content-pattern", "markdown": "https://contentlexicon.com/content-pattern.md", "credit": "Content pattern, from the Content Lexicon by Contentious (https://contentlexicon.com/content-pattern), CC BY 4.0" }, { "term": "Content plan", "alsoCalled": [], "slug": "content-plan", "definition": "A working plan that shows what needs to happen to each piece of content, who owns it and what comes next.", "category": "Operations", "related": [ "content-audit", "content-brief", "content-calendar", "content-governance", "content-inventory", "content-owner", "content-strategy", "workflow" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/content-plan", "markdown": "https://contentlexicon.com/content-plan.md", "credit": "Content plan, from the Content Lexicon by Contentious (https://contentlexicon.com/content-plan), CC BY 4.0" }, { "term": "Content policy", "alsoCalled": [], "slug": "content-policy", "definition": "The organisation's rules for what may be published, where, by whom and under what conditions.", "category": "Governance", "related": [ "ai-use-policy", "content-governance", "content-strategy", "style-guide" ], "updated": "2026-10-14T08:42:00.000Z", "url": "https://contentlexicon.com/content-policy", "markdown": "https://contentlexicon.com/content-policy.md", "credit": "Content policy, from the Content Lexicon by Contentious (https://contentlexicon.com/content-policy), CC BY 4.0" }, { "term": "Content principles", "alsoCalled": [], "slug": "content-principles", "definition": "A short set of shared commitments that guide content decisions.", "category": "Foundations", "related": [ "content-standards", "content-strategy", "core-content-strategy", "style-guide", "voice" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-principles", "markdown": "https://contentlexicon.com/content-principles.md", "credit": "Content principles, from the Content Lexicon by Contentious (https://contentlexicon.com/content-principles), CC BY 4.0" }, { "term": "Content standards", "alsoCalled": [], "slug": "content-standards", "definition": "The requirements used to judge content quality before publication and throughout its life.", "category": "Governance", "related": [ "accessibility", "content-health-check", "content-principles", "style-guide" ], "updated": "2026-10-11T06:26:00.000Z", "url": "https://contentlexicon.com/content-standards", "markdown": "https://contentlexicon.com/content-standards.md", "credit": "Content standards, from the Content Lexicon by Contentious (https://contentlexicon.com/content-standards), CC BY 4.0" }, { "term": "Content strategist", "alsoCalled": [], "slug": "content-strategist", "definition": "A role responsible for deciding what an organisation's content is for and designing how it is planned, structured, made and looked after.", "category": "Roles", "related": [ "content-designer", "content-manager", "content-operations-manager", "content-strategy", "content-team", "head-of-content" ], "updated": "2026-10-08T16:39:00.000Z", "url": "https://contentlexicon.com/content-strategist", "markdown": "https://contentlexicon.com/content-strategist.md", "credit": "Content strategist, from the Content Lexicon by Contentious (https://contentlexicon.com/content-strategist), CC BY 4.0" }, { "term": "Content strategy", "alsoCalled": [], "slug": "content-strategy", "definition": "Deciding why content exists, whom it serves and how it’s made, organised and looked after.", "category": "Foundations", "related": [ "business-case", "channel-strategy", "competitor-analysis", "content", "content-audit", "content-governance", "content-model", "content-plan", "content-policy", "content-strategist", "editorial-board", "head-of-content", "information-architecture", "kpis", "microsite", "workflow" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-strategy", "markdown": "https://contentlexicon.com/content-strategy.md", "credit": "Content strategy, from the Content Lexicon by Contentious (https://contentlexicon.com/content-strategy), CC BY 4.0" }, { "term": "Content team", "alsoCalled": [], "slug": "content-team", "definition": "The group of people and roles responsible for planning, creating, governing and maintaining content.", "category": "Roles", "related": [ "agile", "centralised-governance", "content-designer", "content-editor", "content-manager", "content-operations-manager", "content-owner", "content-strategist", "decentralised-governance", "head-of-content", "hub-and-spoke", "senior-content-editor", "writer" ], "updated": "2026-10-10T17:06:00.000Z", "url": "https://contentlexicon.com/content-team", "markdown": "https://contentlexicon.com/content-team.md", "credit": "Content team, from the Content Lexicon by Contentious (https://contentlexicon.com/content-team), CC BY 4.0" }, { "term": "Content type", "alsoCalled": [], "slug": "content-type", "definition": "A category of content with a defined purpose and structure, such as a case study or an event.", "category": "Structure and systems", "related": [ "content-model", "content-pattern", "schema", "structured-content" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/content-type", "markdown": "https://contentlexicon.com/content-type.md", "credit": "Content type, from the Content Lexicon by Contentious (https://contentlexicon.com/content-type), CC BY 4.0" }, { "term": "Context engineering", "alsoCalled": [], "slug": "context-engineering", "definition": "Designing the instructions, examples, source material and surrounding information an AI system needs to do useful work.", "category": "AI and tooling", "related": [ "content-brief", "context-window", "conversational-design", "llm", "markdown", "prompt", "rag", "skill", "system-prompt", "ubiquitous-language" ], "updated": "2026-10-06T16:06:00.000Z", "url": "https://contentlexicon.com/context-engineering", "markdown": "https://contentlexicon.com/context-engineering.md", "credit": "Context engineering, from the Content Lexicon by Contentious (https://contentlexicon.com/context-engineering), CC BY 4.0" }, { "term": "Context window", "alsoCalled": [], "slug": "context-window", "definition": "The amount of information an AI system can consider at once when generating a response.", "category": "AI and tooling", "related": [ "context-engineering", "llm", "prompt", "rag", "system-prompt" ], "updated": "2026-10-06T15:28:00.000Z", "url": "https://contentlexicon.com/context-window", "markdown": "https://contentlexicon.com/context-window.md", "credit": "Context window, from the Content Lexicon by Contentious (https://contentlexicon.com/context-window), CC BY 4.0" }, { "term": "Continuous integration", "alsoCalled": [], "slug": "continuous-integration", "definition": "A practice where changes are regularly checked and merged so problems surface early.", "category": "AI and tooling", "related": [ "automated-testing", "content-health-check", "content-maintenance", "devops", "linting" ], "updated": "2026-10-11T13:23:00.000Z", "url": "https://contentlexicon.com/continuous-integration", "markdown": "https://contentlexicon.com/continuous-integration.md", "credit": "Continuous integration, from the Content Lexicon by Contentious (https://contentlexicon.com/continuous-integration), CC BY 4.0" }, { "term": "Conversational design", "alsoCalled": [ "Conversation design" ], "slug": "conversational-design", "definition": "Designing how an interaction unfolds in language, especially in chat, voice and other back-and-forth interfaces.", "category": "Editorial craft", "related": [ "agentic-ai", "content-design", "context-engineering", "email", "frontend", "microcopy", "tone" ], "updated": "2026-10-07T12:54:00.000Z", "url": "https://contentlexicon.com/conversational-design", "markdown": "https://contentlexicon.com/conversational-design.md", "credit": "Conversational design, from the Content Lexicon by Contentious (https://contentlexicon.com/conversational-design), CC BY 4.0" }, { "term": "Copy editing", "alsoCalled": [ "Copyediting" ], "slug": "copy-editing", "definition": "Editing a draft for clarity, consistency and correctness within an agreed scope.", "category": "Editorial craft", "related": [ "automated-testing", "content-editor", "editing", "grammar", "linting", "proofreading", "pull-request", "senior-content-editor", "style-guide", "word-list" ], "updated": "2026-10-11T09:06:00.000Z", "url": "https://contentlexicon.com/copy-editing", "markdown": "https://contentlexicon.com/copy-editing.md", "credit": "Copy editing, from the Content Lexicon by Contentious (https://contentlexicon.com/copy-editing), CC BY 4.0" }, { "term": "Copyright and licensing", "alsoCalled": [], "slug": "copyright-and-licensing", "definition": "The rights that decide who owns content, what other people may do with it and the conditions attached to reuse.", "category": "Governance", "related": [ "ai-use-policy", "machine-readable" ], "updated": "2026-10-14T11:54:00.000Z", "url": "https://contentlexicon.com/copyright-and-licensing", "markdown": "https://contentlexicon.com/copyright-and-licensing.md", "credit": "Copyright and licensing, from the Content Lexicon by Contentious (https://contentlexicon.com/copyright-and-licensing), CC BY 4.0" }, { "term": "Copywriting", "alsoCalled": [], "slug": "copywriting", "definition": "Writing persuasive messages that help people understand an offer and decide whether to act.", "category": "Editorial craft", "related": [ "call-to-action", "content-marketing", "copy-editing", "storytelling", "tone", "writer" ], "updated": "2026-10-11T13:23:00.000Z", "url": "https://contentlexicon.com/copywriting", "markdown": "https://contentlexicon.com/copywriting.md", "credit": "Copywriting, from the Content Lexicon by Contentious (https://contentlexicon.com/copywriting), CC BY 4.0" }, { "term": "Core content strategy", "alsoCalled": [], "slug": "core-content-strategy", "definition": "A short statement of what content must do for the organisation and its users.", "category": "Foundations", "related": [ "content-principles", "content-strategy", "message-architecture", "persona" ], "updated": "2026-10-11T13:22:00.000Z", "url": "https://contentlexicon.com/core-content-strategy", "markdown": "https://contentlexicon.com/core-content-strategy.md", "credit": "Core content strategy, from the Content Lexicon by Contentious (https://contentlexicon.com/core-content-strategy), CC BY 4.0" }, { "term": "Create once, publish everywhere", "alsoCalled": [ "COPE" ], "slug": "create-once-publish-everywhere", "definition": "The idea that content should be created once in a structured form and reused across channels instead of rewritten each time.", "category": "Structure and systems", "related": [ "atomic-content", "channel-strategy", "dry", "headless-cms", "separation-of-concerns", "single-source-of-truth", "structured-content" ], "updated": "2026-10-10T17:07:00.000Z", "url": "https://contentlexicon.com/create-once-publish-everywhere", "markdown": "https://contentlexicon.com/create-once-publish-everywhere.md", "credit": "Create once, publish everywhere, from the Content Lexicon by Contentious (https://contentlexicon.com/create-once-publish-everywhere), CC BY 4.0" }, { "term": "Database", "alsoCalled": [], "slug": "database", "definition": "A structured place to store information so it can be queried, related and reused.", "category": "Structure and systems", "related": [ "backend", "content-inventory", "metadata", "schema", "structured-content" ], "updated": "2026-10-11T11:34:00.000Z", "url": "https://contentlexicon.com/database", "markdown": "https://contentlexicon.com/database.md", "credit": "Database, from the Content Lexicon by Contentious (https://contentlexicon.com/database), CC BY 4.0" }, { "term": "Decentralised governance", "alsoCalled": [ "Decentralised model", "Distributed publishing", "Dispersed model" ], "slug": "decentralised-governance", "definition": "A governance model in which separate parts of an organisation plan, create and publish their own content, with little central control.", "category": "Governance", "related": [ "author-experience", "centralised-governance", "content-audit", "content-governance", "content-owner", "content-team", "hub-and-spoke", "rot-content", "silo", "single-source-of-truth", "style-guide" ], "updated": "2026-10-14T12:03:00.000Z", "url": "https://contentlexicon.com/decentralised-governance", "markdown": "https://contentlexicon.com/decentralised-governance.md", "credit": "Decentralised governance, from the Content Lexicon by Contentious (https://contentlexicon.com/decentralised-governance), CC BY 4.0" }, { "term": "Decision models", "alsoCalled": [], "slug": "system-one-models", "definition": "An AI model built to decide rather than write: it picks from answers you've defined and says how likely each one is.", "category": "AI and tooling", "related": [ "agentic-ai", "automated-testing", "guardrails", "hallucination", "human-in-the-loop", "llm", "structured-content", "taxonomy" ], "updated": "2026-10-06T21:15:00.000Z", "url": "https://contentlexicon.com/system-one-models", "markdown": "https://contentlexicon.com/system-one-models.md", "credit": "Decision models, from the Content Lexicon by Contentious (https://contentlexicon.com/system-one-models), CC BY 4.0" }, { "term": "Design system", "alsoCalled": [], "slug": "design-system", "definition": "A shared, maintained collection of components, patterns and guidance that teams use to design and build digital products and services.", "category": "Structure and systems", "related": [ "component", "content-pattern", "frontend", "separation-of-concerns", "style-guide" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/design-system", "markdown": "https://contentlexicon.com/design-system.md", "credit": "Design system, from the Content Lexicon by Contentious (https://contentlexicon.com/design-system), CC BY 4.0" }, { "term": "Design thinking", "alsoCalled": [], "slug": "design-thinking", "definition": "A problem-solving approach that uses empathy, exploration, prototyping and testing to create better services, products or content.", "category": "Research and evidence", "related": [ "agile", "card-sorting", "user-needs", "user-testing" ], "updated": "2026-10-07T12:54:00.000Z", "url": "https://contentlexicon.com/design-thinking", "markdown": "https://contentlexicon.com/design-thinking.md", "credit": "Design thinking, from the Content Lexicon by Contentious (https://contentlexicon.com/design-thinking), CC BY 4.0" }, { "term": "Devops", "alsoCalled": [], "slug": "devops", "definition": "Shared practices that bring software development and operations together to deliver and maintain systems reliably.", "category": "AI and tooling", "related": [ "agile", "automated-testing", "branch", "content-operating-model", "content-operations", "continuous-integration", "feature-flag", "git", "merge-conflict", "pull-request", "refactoring", "rollback", "staging", "technical-debt", "workflow" ], "updated": "2026-10-11T13:22:00.000Z", "url": "https://contentlexicon.com/devops", "markdown": "https://contentlexicon.com/devops.md", "credit": "Devops, from the Content Lexicon by Contentious (https://contentlexicon.com/devops), CC BY 4.0" }, { "term": "Domain model", "alsoCalled": [], "slug": "domain-model", "definition": "A representation of the important concepts, relationships and rules in a defined area of knowledge or activity.", "category": "Structure and systems", "related": [ "content-model", "structured-content", "ubiquitous-language" ], "updated": "2026-10-20T15:43:00.000Z", "url": "https://contentlexicon.com/domain-model", "markdown": "https://contentlexicon.com/domain-model.md", "credit": "Domain model, from the Content Lexicon by Contentious (https://contentlexicon.com/domain-model), CC BY 4.0" }, { "term": "DRY", "alsoCalled": [ "Don’t repeat yourself" ], "slug": "dry", "definition": "“Don’t repeat yourself”: keep one reliable source of truth instead of many drifting copies.", "category": "Structure and systems", "related": [ "atomic-content", "create-once-publish-everywhere", "single-source-of-truth", "structured-content", "technical-debt" ], "updated": "2026-10-11T06:04:00.000Z", "url": "https://contentlexicon.com/dry", "markdown": "https://contentlexicon.com/dry.md", "credit": "DRY, from the Content Lexicon by Contentious (https://contentlexicon.com/dry), CC BY 4.0" }, { "term": "Editing", "alsoCalled": [], "slug": "editing", "definition": "Improving a draft or published piece so that it says what it needs to, clearly and correctly, for its intended reader.", "category": "Editorial craft", "related": [ "content-brief", "content-editor", "content-maintenance", "copy-editing", "pair-writing", "proofreading", "senior-content-editor", "style-guide", "voice", "writer" ], "updated": "2026-10-14T12:10:00.000Z", "url": "https://contentlexicon.com/editing", "markdown": "https://contentlexicon.com/editing.md", "credit": "Editing, from the Content Lexicon by Contentious (https://contentlexicon.com/editing), CC BY 4.0" }, { "term": "Editorial board", "alsoCalled": [ "Content steering group, editorial committee" ], "slug": "editorial-board", "definition": "A group drawn from across an organisation that shapes content ideas into priorities, upholds standards and settles decisions that cut across teams.", "category": "Governance", "related": [ "content-governance", "content-strategy" ], "updated": "2026-10-14T15:24:00.000Z", "url": "https://contentlexicon.com/editorial-board", "markdown": "https://contentlexicon.com/editorial-board.md", "credit": "Editorial board, from the Content Lexicon by Contentious (https://contentlexicon.com/editorial-board), CC BY 4.0" }, { "term": "Email", "alsoCalled": [], "slug": "email", "definition": "A channel for correspondence, publications and service messages, delivered to a recipient's inbox.", "category": "Operations", "related": [ "channel-strategy", "content-calendar", "content-marketing", "conversational-design" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/email", "markdown": "https://contentlexicon.com/email.md", "credit": "Email, from the Content Lexicon by Contentious (https://contentlexicon.com/email), CC BY 4.0" }, { "term": "Evergreen content", "alsoCalled": [], "slug": "evergreen-content", "definition": "Content whose core value remains useful over time, with review and maintenance when needed.", "category": "Operations", "related": [ "content-decay", "content-maintenance", "longform", "slow-content" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/evergreen-content", "markdown": "https://contentlexicon.com/evergreen-content.md", "credit": "Evergreen content, from the Content Lexicon by Contentious (https://contentlexicon.com/evergreen-content), CC BY 4.0" }, { "term": "Feature flag", "alsoCalled": [ "Feature toggle" ], "slug": "feature-flag", "definition": "A software-controlled switch that determines whether a feature or content variant is available, and to whom.", "category": "AI and tooling", "related": [ "content-decay", "content-maintenance" ], "updated": "2026-10-10T20:45:00.000Z", "url": "https://contentlexicon.com/feature-flag", "markdown": "https://contentlexicon.com/feature-flag.md", "credit": "Feature flag, from the Content Lexicon by Contentious (https://contentlexicon.com/feature-flag), CC BY 4.0" }, { "term": "Findability", "alsoCalled": [], "slug": "findability", "definition": "The ease with which people and systems can locate content they know or suspect exists.", "category": "Structure and systems", "related": [ "card-sorting", "information-architecture", "metadata", "paddle-swim-dive", "seo", "taxonomy" ], "updated": "2026-10-11T06:26:00.000Z", "url": "https://contentlexicon.com/findability", "markdown": "https://contentlexicon.com/findability.md", "credit": "Findability, from the Content Lexicon by Contentious (https://contentlexicon.com/findability), CC BY 4.0" }, { "term": "Front-loading", "alsoCalled": [ "Inverted pyramid" ], "slug": "front-loading", "definition": "Putting the information readers need most at the start of a sentence, section or page.", "category": "Editorial craft", "related": [ "information-architecture", "paddle-swim-dive", "plain-language", "readability" ], "updated": "2026-10-12T13:46:00.000Z", "url": "https://contentlexicon.com/front-loading", "markdown": "https://contentlexicon.com/front-loading.md", "credit": "Front-loading, from the Content Lexicon by Contentious (https://contentlexicon.com/front-loading), CC BY 4.0" }, { "term": "Frontend", "alsoCalled": [ "Front end" ], "slug": "frontend", "definition": "The part of a website, app or other channel that people see, hear and interact with.", "category": "Structure and systems", "related": [ "accessibility", "backend", "content-design", "conversational-design", "design-system", "headless-cms", "microcopy", "staging", "ux" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/frontend", "markdown": "https://contentlexicon.com/frontend.md", "credit": "Frontend, from the Content Lexicon by Contentious (https://contentlexicon.com/frontend), CC BY 4.0" }, { "term": "Gap analysis", "alsoCalled": [], "slug": "gap-analysis", "definition": "A comparison between what exists now and what should exist, so the missing parts can be found.", "category": "Research and evidence", "related": [ "content-audit", "content-inventory", "user-needs" ], "updated": "2026-10-06T15:28:00.000Z", "url": "https://contentlexicon.com/gap-analysis", "markdown": "https://contentlexicon.com/gap-analysis.md", "credit": "Gap analysis, from the Content Lexicon by Contentious (https://contentlexicon.com/gap-analysis), CC BY 4.0" }, { "term": "GEO", "alsoCalled": [], "slug": "geo", "definition": "Improving the likelihood that content is selected, accurately represented and cited in AI-generated answers.", "category": "AI and tooling", "related": [ "findability", "machine-readable", "rag", "seo", "structured-content", "website" ], "updated": "2026-10-11T11:41:00.000Z", "url": "https://contentlexicon.com/geo", "markdown": "https://contentlexicon.com/geo.md", "credit": "GEO, from the Content Lexicon by Contentious (https://contentlexicon.com/geo), CC BY 4.0" }, { "term": "Git", "alsoCalled": [], "slug": "git", "definition": "A version control system for managing change, collaboration, review and release across files over time.", "category": "AI and tooling", "related": [ "branch", "markdown", "merge-conflict", "pull-request", "versioning" ], "updated": "2026-10-11T06:05:00.000Z", "url": "https://contentlexicon.com/git", "markdown": "https://contentlexicon.com/git.md", "credit": "Git, from the Content Lexicon by Contentious (https://contentlexicon.com/git), CC BY 4.0" }, { "term": "Glossary", "alsoCalled": [], "slug": "glossary", "definition": "A set of definitions for terms used in a particular subject, organisation or body of content.", "category": "Editorial craft", "related": [ "content-model", "jargon", "taxonomy", "word-list" ], "updated": "2026-10-14T15:51:00.000Z", "url": "https://contentlexicon.com/glossary", "markdown": "https://contentlexicon.com/glossary.md", "credit": "Glossary, from the Content Lexicon by Contentious (https://contentlexicon.com/glossary), CC BY 4.0" }, { "term": "Grammar", "alsoCalled": [], "slug": "grammar", "definition": "The patterns and conventions that govern how words form meaningful sentences.", "category": "Editorial craft", "related": [ "copy-editing", "plain-language", "proofreading", "punctuation", "sentence-case", "style-guide" ], "updated": "2026-10-11T11:46:00.000Z", "url": "https://contentlexicon.com/grammar", "markdown": "https://contentlexicon.com/grammar.md", "credit": "Grammar, from the Content Lexicon by Contentious (https://contentlexicon.com/grammar), CC BY 4.0" }, { "term": "Graph engineering", "alsoCalled": [], "slug": "graph-engineering", "definition": "Designing an AI system as an explicit map of steps and routes, so work moves between models, tools, agents and people in controlled ways.", "category": "AI and tooling", "related": [ "agentic-ai", "context-engineering", "knowledge-graph", "separation-of-concerns", "workflow" ], "updated": "2026-10-14T22:06:00.000Z", "url": "https://contentlexicon.com/graph-engineering", "markdown": "https://contentlexicon.com/graph-engineering.md", "credit": "Graph engineering, from the Content Lexicon by Contentious (https://contentlexicon.com/graph-engineering), CC BY 4.0" }, { "term": "Guardrails", "alsoCalled": [], "slug": "guardrails", "definition": "Limits and checks intended to keep AI-assisted work within defined bounds.", "category": "AI and tooling", "related": [ "agentic-ai", "ai-governance", "ai-use-policy", "content-governance", "hallucination", "human-in-the-loop", "style-guide", "system-one-models", "system-prompt" ], "updated": "2026-10-11T11:52:00.000Z", "url": "https://contentlexicon.com/guardrails", "markdown": "https://contentlexicon.com/guardrails.md", "credit": "Guardrails, from the Content Lexicon by Contentious (https://contentlexicon.com/guardrails), CC BY 4.0" }, { "term": "Hallucination", "alsoCalled": [ "Confabulation" ], "slug": "hallucination", "definition": "An AI-generated claim that is fabricated, factually wrong or unsupported by the source it purports to describe.", "category": "AI and tooling", "related": [ "ai-slop", "ai-use-policy", "guardrails", "llm", "rag", "system-one-models" ], "updated": "2026-10-10T18:02:00.000Z", "url": "https://contentlexicon.com/hallucination", "markdown": "https://contentlexicon.com/hallucination.md", "credit": "Hallucination, from the Content Lexicon by Contentious (https://contentlexicon.com/hallucination), CC BY 4.0" }, { "term": "Head of content", "alsoCalled": [], "slug": "head-of-content", "definition": "A senior role responsible for all the content an organisation publishes, and for the people, standards and systems that produce and look after it.", "category": "Roles", "related": [ "centralised-governance", "content-governance", "content-manager", "content-operations-manager", "content-strategist", "content-strategy", "content-team", "senior-content-editor" ], "updated": "2026-10-11T06:24:00.000Z", "url": "https://contentlexicon.com/head-of-content", "markdown": "https://contentlexicon.com/head-of-content.md", "credit": "Head of content, from the Content Lexicon by Contentious (https://contentlexicon.com/head-of-content), CC BY 4.0" }, { "term": "Headless CMS", "alsoCalled": [], "slug": "headless-cms", "definition": "A content management system that stores content separately from the places where that content is presented.", "category": "Structure and systems", "related": [ "api", "backend", "cms", "create-once-publish-everywhere", "frontend", "separation-of-concerns", "structured-content" ], "updated": "2026-10-07T17:50:00.000Z", "url": "https://contentlexicon.com/headless-cms", "markdown": "https://contentlexicon.com/headless-cms.md", "credit": "Headless CMS, from the Content Lexicon by Contentious (https://contentlexicon.com/headless-cms), CC BY 4.0" }, { "term": "Hub and spoke", "alsoCalled": [ "Federated publishing" ], "slug": "hub-and-spoke", "definition": "A federated governance model in which a central content team sets shared standards while local teams create and manage content.", "category": "Governance", "related": [ "author-experience", "centralised-governance", "content-governance", "content-operating-model", "content-team", "decentralised-governance", "silo" ], "updated": "2026-10-12T16:23:00.000Z", "url": "https://contentlexicon.com/hub-and-spoke", "markdown": "https://contentlexicon.com/hub-and-spoke.md", "credit": "Hub and spoke, from the Content Lexicon by Contentious (https://contentlexicon.com/hub-and-spoke), CC BY 4.0" }, { "term": "Human in the loop", "alsoCalled": [ "HITL" ], "slug": "human-in-the-loop", "definition": "A workflow where a person reviews, decides or approves part of an AI-assisted process instead of leaving it fully automated.", "category": "Operations", "related": [ "agentic-ai", "ai-governance", "ai-use-policy", "automated-testing", "content-governance", "guardrails", "sign-off", "system-one-models", "workflow" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/human-in-the-loop", "markdown": "https://contentlexicon.com/human-in-the-loop.md", "credit": "Human in the loop, from the Content Lexicon by Contentious (https://contentlexicon.com/human-in-the-loop), CC BY 4.0" }, { "term": "Inclusive language", "alsoCalled": [], "slug": "inclusive-language", "definition": "Language that avoids exclusion, stereotype and unnecessary assumptions about the people being addressed.", "category": "Editorial craft", "related": [ "accessibility", "plain-language", "style-guide" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/inclusive-language", "markdown": "https://contentlexicon.com/inclusive-language.md", "credit": "Inclusive language, from the Content Lexicon by Contentious (https://contentlexicon.com/inclusive-language), CC BY 4.0" }, { "term": "Information architecture", "alsoCalled": [], "slug": "information-architecture", "definition": "The way information is grouped, labelled and connected so that people can find it and make sense of it.", "category": "Structure and systems", "related": [ "card-sorting", "content-ecosystem-map", "content-model", "findability", "paddle-swim-dive", "taxonomy", "wireframe" ], "updated": "2026-10-09T11:21:00.000Z", "url": "https://contentlexicon.com/information-architecture", "markdown": "https://contentlexicon.com/information-architecture.md", "credit": "Information architecture, from the Content Lexicon by Contentious (https://contentlexicon.com/information-architecture), CC BY 4.0" }, { "term": "Jargon", "alsoCalled": [], "slug": "jargon", "definition": "Specialist language that can make communication efficient for insiders and difficult for other readers.", "category": "Editorial craft", "related": [ "plain-language", "readability" ], "updated": "2026-10-14T16:17:00.000Z", "url": "https://contentlexicon.com/jargon", "markdown": "https://contentlexicon.com/jargon.md", "credit": "Jargon, from the Content Lexicon by Contentious (https://contentlexicon.com/jargon), CC BY 4.0" }, { "term": "Knowledge base", "alsoCalled": [], "slug": "knowledge-base", "definition": "A structured collection of useful knowledge that people and systems can search, link, maintain and learn from.", "category": "Structure and systems", "related": [ "content", "content-inventory", "knowledge-graph", "mcp", "metadata", "rag", "taxonomy" ], "updated": "2026-10-10T17:43:00.000Z", "url": "https://contentlexicon.com/knowledge-base", "markdown": "https://contentlexicon.com/knowledge-base.md", "credit": "Knowledge base, from the Content Lexicon by Contentious (https://contentlexicon.com/knowledge-base), CC BY 4.0" }, { "term": "Knowledge graph", "alsoCalled": [], "slug": "knowledge-graph", "definition": "A network of connected concepts, entities and relationships.", "category": "AI and tooling", "related": [ "knowledge-base", "metadata", "rag", "schema", "structured-content", "taxonomy" ], "updated": "2026-10-14T21:02:00.000Z", "url": "https://contentlexicon.com/knowledge-graph", "markdown": "https://contentlexicon.com/knowledge-graph.md", "credit": "Knowledge graph, from the Content Lexicon by Contentious (https://contentlexicon.com/knowledge-graph), CC BY 4.0" }, { "term": "KPIs", "alsoCalled": [], "slug": "kpis", "definition": "Key performance indicators: the measures used to judge whether content is achieving what it needs to achieve.", "category": "Research and evidence", "related": [ "content-health-check", "content-operating-model", "content-strategy" ], "updated": "2026-10-14T21:06:00.000Z", "url": "https://contentlexicon.com/kpis", "markdown": "https://contentlexicon.com/kpis.md", "credit": "KPIs, from the Content Lexicon by Contentious (https://contentlexicon.com/kpis), CC BY 4.0" }, { "term": "Linting", "alsoCalled": [ "Linter", "Prose linting" ], "slug": "linting", "definition": "Checking text automatically against a set of written rules and flagging every place that breaks one.", "category": "AI and tooling", "related": [ "ai-slop", "automated-testing", "continuous-integration", "copy-editing", "style-guide", "word-list" ], "updated": "2026-10-12T13:44:00.000Z", "url": "https://contentlexicon.com/linting", "markdown": "https://contentlexicon.com/linting.md", "credit": "Linting, from the Content Lexicon by Contentious (https://contentlexicon.com/linting), CC BY 4.0" }, { "term": "LLM", "alsoCalled": [ "Large language model" ], "slug": "llm", "definition": "Large language model: an AI system trained to predict and generate language, used for tasks such as drafting, summarising and answering questions.", "category": "AI and tooling", "related": [ "agentic-ai", "context-engineering", "context-window", "hallucination", "prompt", "rag", "system-one-models" ], "updated": "2026-10-10T17:04:00.000Z", "url": "https://contentlexicon.com/llm", "markdown": "https://contentlexicon.com/llm.md", "credit": "LLM, from the Content Lexicon by Contentious (https://contentlexicon.com/llm), CC BY 4.0" }, { "term": "Localisation", "alsoCalled": [], "slug": "localisation", "definition": "Adapting content and experience for another language, region or culture.", "category": "Operations", "related": [ "content-inventory", "content-maintenance" ], "updated": "2026-10-14T21:41:00.000Z", "url": "https://contentlexicon.com/localisation", "markdown": "https://contentlexicon.com/localisation.md", "credit": "Localisation, from the Content Lexicon by Contentious (https://contentlexicon.com/localisation), CC BY 4.0" }, { "term": "Longform", "alsoCalled": [ "Long-form" ], "slug": "longform", "definition": "Content that takes as long as it needs to – essays, features, reports, deep dives – as opposed to the soundbite and the listicle.", "category": "Editorial craft", "related": [ "content-type", "readability", "storytelling" ], "updated": "2026-10-06T15:16:00.000Z", "url": "https://contentlexicon.com/longform", "markdown": "https://contentlexicon.com/longform.md", "credit": "Longform, from the Content Lexicon by Contentious (https://contentlexicon.com/longform), CC BY 4.0" }, { "term": "Lorem ipsum", "alsoCalled": [], "slug": "lorem-ipsum", "definition": "Scrambled Latin used as placeholder text, so that a layout can be judged before the real words exist.", "category": "Editorial craft", "related": [ "agile", "content-design", "design-system", "pair-writing" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/lorem-ipsum", "markdown": "https://contentlexicon.com/lorem-ipsum.md", "credit": "Lorem ipsum, from the Content Lexicon by Contentious (https://contentlexicon.com/lorem-ipsum), CC BY 4.0" }, { "term": "Machine-readable", "alsoCalled": [], "slug": "machine-readable", "definition": "Represented in a form software can parse and process.", "category": "AI and tooling", "related": [ "api", "copyright-and-licensing", "markdown", "schema", "structured-content", "style-guide" ], "updated": "2026-10-14T21:11:00.000Z", "url": "https://contentlexicon.com/machine-readable", "markdown": "https://contentlexicon.com/machine-readable.md", "credit": "Machine-readable, from the Content Lexicon by Contentious (https://contentlexicon.com/machine-readable), CC BY 4.0" }, { "term": "Markdown", "alsoCalled": [], "slug": "markdown", "definition": "A lightweight way to write structured plain text using simple marks for headings, links, lists and emphasis.", "category": "AI and tooling", "related": [ "context-engineering", "git", "machine-readable", "structured-content" ], "updated": "2026-10-07T09:06:00.000Z", "url": "https://contentlexicon.com/markdown", "markdown": "https://contentlexicon.com/markdown.md", "credit": "Markdown, from the Content Lexicon by Contentious (https://contentlexicon.com/markdown), CC BY 4.0" }, { "term": "MCP", "alsoCalled": [ "Model Context Protocol" ], "slug": "mcp", "definition": "An open protocol for connecting AI applications to sources of information and tools.", "category": "AI and tooling", "related": [ "agentic-ai", "api", "knowledge-base", "machine-readable" ], "updated": "2026-10-12T17:27:00.000Z", "url": "https://contentlexicon.com/mcp", "markdown": "https://contentlexicon.com/mcp.md", "credit": "MCP, from the Content Lexicon by Contentious (https://contentlexicon.com/mcp), CC BY 4.0" }, { "term": "Merge conflict", "alsoCalled": [], "slug": "merge-conflict", "definition": "A clash between changes that the version-control system cannot combine automatically.", "category": "AI and tooling", "related": [ "single-source-of-truth", "versioning" ], "updated": "2026-10-14T22:09:00.000Z", "url": "https://contentlexicon.com/merge-conflict", "markdown": "https://contentlexicon.com/merge-conflict.md", "credit": "Merge conflict, from the Content Lexicon by Contentious (https://contentlexicon.com/merge-conflict), CC BY 4.0" }, { "term": "Message architecture", "alsoCalled": [], "slug": "message-architecture", "definition": "A short, prioritised list of the qualities and ideas an organisation wants its content to convey.", "category": "Foundations", "related": [ "channel-strategy", "content-principles", "content-strategy", "core-content-strategy", "storytelling", "voice" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/message-architecture", "markdown": "https://contentlexicon.com/message-architecture.md", "credit": "Message architecture, from the Content Lexicon by Contentious (https://contentlexicon.com/message-architecture), CC BY 4.0" }, { "term": "Metadata", "alsoCalled": [], "slug": "metadata", "definition": "Information about content that helps it be found, filtered, understood, reused and managed.", "category": "Structure and systems", "related": [ "alt-text", "backend", "content-inventory", "findability", "knowledge-base", "review-date", "schema", "taxonomy" ], "updated": "2026-10-11T06:14:00.000Z", "url": "https://contentlexicon.com/metadata", "markdown": "https://contentlexicon.com/metadata.md", "credit": "Metadata, from the Content Lexicon by Contentious (https://contentlexicon.com/metadata), CC BY 4.0" }, { "term": "Microcopy", "alsoCalled": [], "slug": "microcopy", "definition": "The short pieces of interface text, such as labels, hints and error messages, that help people complete tasks.", "category": "Editorial craft", "related": [ "call-to-action", "content", "content-design", "conversational-design", "frontend", "tone", "ux-writer" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/microcopy", "markdown": "https://contentlexicon.com/microcopy.md", "credit": "Microcopy, from the Content Lexicon by Contentious (https://contentlexicon.com/microcopy), CC BY 4.0" }, { "term": "Microsite", "alsoCalled": [], "slug": "microsite", "definition": "A small, focused website or section created for a campaign, product, audience or specific purpose.", "category": "Structure and systems", "related": [ "channel-strategy", "cms", "content-strategy", "website" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/microsite", "markdown": "https://contentlexicon.com/microsite.md", "credit": "Microsite, from the Content Lexicon by Contentious (https://contentlexicon.com/microsite), CC BY 4.0" }, { "term": "Paddle, swim, dive", "alsoCalled": [], "slug": "paddle-swim-dive", "definition": "A way to organise one topic at different, useful depths, so people can get an overview, more detail or the full evidence without being sorted into fixed audience segments.", "category": "Structure and systems", "related": [ "audience-segmentation", "content-design", "content-model", "findability", "front-loading", "information-architecture", "pdf", "plain-language", "structured-content", "website" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/paddle-swim-dive", "markdown": "https://contentlexicon.com/paddle-swim-dive.md", "credit": "Paddle, swim, dive, from the Content Lexicon by Contentious (https://contentlexicon.com/paddle-swim-dive), CC BY 4.0" }, { "term": "Pair writing", "alsoCalled": [], "slug": "pair-writing", "definition": "Two people writing together, usually combining subject knowledge with content craft.", "category": "Editorial craft", "related": [ "content-design", "editing", "subject-matter-expert", "writer" ], "updated": "2026-10-15T10:03:00.000Z", "url": "https://contentlexicon.com/pair-writing", "markdown": "https://contentlexicon.com/pair-writing.md", "credit": "Pair writing, from the Content Lexicon by Contentious (https://contentlexicon.com/pair-writing), CC BY 4.0" }, { "term": "PDF", "alsoCalled": [ "Portable Document Format" ], "slug": "pdf", "definition": "A fixed-layout document format often used for reports, forms and downloads – useful sometimes, overused often.", "category": "Structure and systems", "related": [ "accessibility", "content-inventory", "paddle-swim-dive", "structured-content" ], "updated": "2026-10-07T13:35:00.000Z", "url": "https://contentlexicon.com/pdf", "markdown": "https://contentlexicon.com/pdf.md", "credit": "PDF, from the Content Lexicon by Contentious (https://contentlexicon.com/pdf), CC BY 4.0" }, { "term": "Persona", "alsoCalled": [], "slug": "persona", "definition": "A research-based representation of a group of people with shared goals, behaviour or needs.", "category": "Research and evidence", "related": [ "audience-segmentation", "content-brief", "core-content-strategy", "tone", "user-needs" ], "updated": "2026-10-15T08:16:00.000Z", "url": "https://contentlexicon.com/persona", "markdown": "https://contentlexicon.com/persona.md", "credit": "Persona, from the Content Lexicon by Contentious (https://contentlexicon.com/persona), CC BY 4.0" }, { "term": "Plain language", "alsoCalled": [ "Plain English" ], "slug": "plain-language", "definition": "Writing that helps people understand what they need quickly and clearly, the first time they read it.", "category": "Editorial craft", "related": [ "accessibility", "front-loading", "inclusive-language", "jargon", "paddle-swim-dive", "readability" ], "updated": "2026-10-11T06:03:00.000Z", "url": "https://contentlexicon.com/plain-language", "markdown": "https://contentlexicon.com/plain-language.md", "credit": "Plain language, from the Content Lexicon by Contentious (https://contentlexicon.com/plain-language), CC BY 4.0" }, { "term": "Prompt", "alsoCalled": [], "slug": "prompt", "definition": "An instruction or request given to an AI system.", "category": "AI and tooling", "related": [ "agentic-ai", "content-brief", "context-engineering", "context-window", "llm", "skill", "system-prompt" ], "updated": "2026-10-11T12:33:00.000Z", "url": "https://contentlexicon.com/prompt", "markdown": "https://contentlexicon.com/prompt.md", "credit": "Prompt, from the Content Lexicon by Contentious (https://contentlexicon.com/prompt), CC BY 4.0" }, { "term": "Proofreading", "alsoCalled": [], "slug": "proofreading", "definition": "The final check for typos, formatting mistakes and small errors before publication.", "category": "Editorial craft", "related": [ "automated-testing", "copy-editing", "editing", "style-guide" ], "updated": "2026-10-11T06:28:00.000Z", "url": "https://contentlexicon.com/proofreading", "markdown": "https://contentlexicon.com/proofreading.md", "credit": "Proofreading, from the Content Lexicon by Contentious (https://contentlexicon.com/proofreading), CC BY 4.0" }, { "term": "Pull request", "alsoCalled": [ "Merge request" ], "slug": "pull-request", "definition": "A proposal to merge changes, keeping the differences, discussion and checks together for review.", "category": "AI and tooling", "related": [ "content-governance", "copy-editing", "git" ], "updated": "2026-10-15T14:14:00.000Z", "url": "https://contentlexicon.com/pull-request", "markdown": "https://contentlexicon.com/pull-request.md", "credit": "Pull request, from the Content Lexicon by Contentious (https://contentlexicon.com/pull-request), CC BY 4.0" }, { "term": "Punctuation", "alsoCalled": [], "slug": "punctuation", "definition": "Marks that help show sentence structure, relationships and emphasis.", "category": "Editorial craft", "related": [ "copy-editing", "proofreading", "sentence-case", "style-guide", "word-list" ], "updated": "2026-10-11T12:40:00.000Z", "url": "https://contentlexicon.com/punctuation", "markdown": "https://contentlexicon.com/punctuation.md", "credit": "Punctuation, from the Content Lexicon by Contentious (https://contentlexicon.com/punctuation), CC BY 4.0" }, { "term": "RACI", "alsoCalled": [ "RACI matrix", "Responsibility assignment matrix" ], "slug": "raci", "definition": "A responsibility matrix that identifies who is responsible, accountable, consulted and informed for each task or decision.", "category": "Governance", "related": [ "content-owner", "sign-off", "stakeholder-mapping" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/raci", "markdown": "https://contentlexicon.com/raci.md", "credit": "RACI, from the Content Lexicon by Contentious (https://contentlexicon.com/raci), CC BY 4.0" }, { "term": "RAG", "alsoCalled": [ "Retrieval-augmented generation" ], "slug": "rag", "definition": "An approach in which an AI system retrieves relevant material and uses it as context when generating an answer.", "category": "AI and tooling", "related": [ "context-window", "geo", "hallucination", "knowledge-base", "knowledge-graph", "llm", "single-source-of-truth", "structured-content" ], "updated": "2026-10-07T06:41:00.000Z", "url": "https://contentlexicon.com/rag", "markdown": "https://contentlexicon.com/rag.md", "credit": "RAG, from the Content Lexicon by Contentious (https://contentlexicon.com/rag), CC BY 4.0" }, { "term": "Readability", "alsoCalled": [], "slug": "readability", "definition": "How easy content is to read and process for its intended audience.", "category": "Editorial craft", "related": [ "accessibility", "content-health-check", "front-loading", "plain-language", "user-testing" ], "updated": "2026-10-11T06:36:00.000Z", "url": "https://contentlexicon.com/readability", "markdown": "https://contentlexicon.com/readability.md", "credit": "Readability, from the Content Lexicon by Contentious (https://contentlexicon.com/readability), CC BY 4.0" }, { "term": "Refactoring", "alsoCalled": [], "slug": "refactoring", "definition": "Restructuring something without changing what it does or says, so the next change is easier.", "category": "AI and tooling", "related": [ "content-maintenance", "information-architecture" ], "updated": "2026-10-15T14:34:00.000Z", "url": "https://contentlexicon.com/refactoring", "markdown": "https://contentlexicon.com/refactoring.md", "credit": "Refactoring, from the Content Lexicon by Contentious (https://contentlexicon.com/refactoring), CC BY 4.0" }, { "term": "Retention and archiving", "alsoCalled": [], "slug": "retention-and-archiving", "definition": "The rules for how long content is kept and how material is preserved, retired from current use or deleted.", "category": "Governance", "related": [ "content-audit", "content-lifecycle", "storytelling", "versioning" ], "updated": "2026-10-10T17:01:00.000Z", "url": "https://contentlexicon.com/retention-and-archiving", "markdown": "https://contentlexicon.com/retention-and-archiving.md", "credit": "Retention and archiving, from the Content Lexicon by Contentious (https://contentlexicon.com/retention-and-archiving), CC BY 4.0" }, { "term": "Review date", "alsoCalled": [], "slug": "review-date", "definition": "The point by which a named owner must check that a piece of content remains accurate, useful and fit to stay live.", "category": "Governance", "related": [ "content-decay", "content-lifecycle", "content-maintenance", "content-owner", "metadata" ], "updated": "2026-10-15T08:25:00.000Z", "url": "https://contentlexicon.com/review-date", "markdown": "https://contentlexicon.com/review-date.md", "credit": "Review date, from the Content Lexicon by Contentious (https://contentlexicon.com/review-date), CC BY 4.0" }, { "term": "Rollback", "alsoCalled": [], "slug": "rollback", "definition": "Restoring a selected earlier state to recover from a harmful change.", "category": "AI and tooling", "related": [ "cms", "versioning" ], "updated": "2026-10-14T21:14:00.000Z", "url": "https://contentlexicon.com/rollback", "markdown": "https://contentlexicon.com/rollback.md", "credit": "Rollback, from the Content Lexicon by Contentious (https://contentlexicon.com/rollback), CC BY 4.0" }, { "term": "ROT content", "alsoCalled": [], "slug": "rot-content", "definition": "Material that is redundant because it does not support the content strategy, out of date or too trivial to justify keeping.", "category": "Governance", "related": [ "content-audit", "content-debt", "content-decay", "content-inventory", "content-maintenance", "decentralised-governance" ], "updated": "2026-10-15T14:41:00.000Z", "url": "https://contentlexicon.com/rot-content", "markdown": "https://contentlexicon.com/rot-content.md", "credit": "ROT content, from the Content Lexicon by Contentious (https://contentlexicon.com/rot-content), CC BY 4.0" }, { "term": "Schema", "alsoCalled": [], "slug": "schema", "definition": "A definition of what information something contains and how it is structured.", "category": "Structure and systems", "related": [ "content-model", "database", "machine-readable", "metadata", "structured-content" ], "updated": "2026-10-15T14:55:00.000Z", "url": "https://contentlexicon.com/schema", "markdown": "https://contentlexicon.com/schema.md", "credit": "Schema, from the Content Lexicon by Contentious (https://contentlexicon.com/schema), CC BY 4.0" }, { "term": "Senior content editor", "alsoCalled": [ "Managing editor", "Editorial lead", "Head of editorial" ], "slug": "senior-content-editor", "definition": "A senior editorial role accountable for what gets covered, how it is commissioned and the standard it meets.", "category": "Roles", "related": [ "content-editor", "content-manager", "content-team", "copy-editing", "editing", "head-of-content", "pull-request", "style-guide" ], "updated": "2026-10-09T18:48:00.000Z", "url": "https://contentlexicon.com/senior-content-editor", "markdown": "https://contentlexicon.com/senior-content-editor.md", "credit": "Senior content editor, from the Content Lexicon by Contentious (https://contentlexicon.com/senior-content-editor), CC BY 4.0" }, { "term": "Sentence case", "alsoCalled": [], "slug": "sentence-case", "definition": "Capitalising only the first word and any proper nouns in a heading or label.", "category": "Editorial craft", "related": [ "copy-editing", "style-guide" ], "updated": "2026-10-12T13:51:00.000Z", "url": "https://contentlexicon.com/sentence-case", "markdown": "https://contentlexicon.com/sentence-case.md", "credit": "Sentence case, from the Content Lexicon by Contentious (https://contentlexicon.com/sentence-case), CC BY 4.0" }, { "term": "SEO", "alsoCalled": [ "Search engine optimisation" ], "slug": "seo", "definition": "Improving how content is discovered and presented in search engines.", "category": "Structure and systems", "related": [ "content-marketing", "findability", "geo", "metadata" ], "updated": "2026-10-14T12:16:00.000Z", "url": "https://contentlexicon.com/seo", "markdown": "https://contentlexicon.com/seo.md", "credit": "SEO, from the Content Lexicon by Contentious (https://contentlexicon.com/seo), CC BY 4.0" }, { "term": "Separation of concerns", "alsoCalled": [], "slug": "separation-of-concerns", "definition": "A design principle for dividing a system into parts that each deal with one kind of decision, so each can be understood and changed without disturbing the others.", "category": "AI and tooling", "related": [ "component", "content-model", "create-once-publish-everywhere", "design-system", "graph-engineering", "headless-cms", "single-source-of-truth", "structured-content", "style-guide", "system-prompt" ], "updated": "2026-10-14T22:44:00.000Z", "url": "https://contentlexicon.com/separation-of-concerns", "markdown": "https://contentlexicon.com/separation-of-concerns.md", "credit": "Separation of concerns, from the Content Lexicon by Contentious (https://contentlexicon.com/separation-of-concerns), CC BY 4.0" }, { "term": "Sign-off", "alsoCalled": [], "slug": "sign-off", "definition": "The formal approval required before content is published, changed or released to its audience.", "category": "Governance", "related": [ "agile", "centralised-governance", "content-editor", "content-owner", "human-in-the-loop", "raci", "workflow" ], "updated": "2026-10-15T15:03:00.000Z", "url": "https://contentlexicon.com/sign-off", "markdown": "https://contentlexicon.com/sign-off.md", "credit": "Sign-off, from the Content Lexicon by Contentious (https://contentlexicon.com/sign-off), CC BY 4.0" }, { "term": "Silo", "alsoCalled": [], "slug": "silo", "definition": "A team, system or channel that keeps its content to itself, so the same content gets made twice, disagrees with itself and can’t be found.", "category": "Operations", "related": [ "centralised-governance", "content-ecosystem-map", "content-inventory", "content-strategy", "decentralised-governance", "hub-and-spoke" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/silo", "markdown": "https://contentlexicon.com/silo.md", "credit": "Silo, from the Content Lexicon by Contentious (https://contentlexicon.com/silo), CC BY 4.0" }, { "term": "Single source of truth", "alsoCalled": [], "slug": "single-source-of-truth", "definition": "The one agreed place where a piece of information is maintained, which every other copy or use defers to.", "category": "Governance", "related": [ "atomic-content", "content-debt", "content-governance", "content-owner", "create-once-publish-everywhere", "decentralised-governance", "dry", "merge-conflict", "separation-of-concerns" ], "updated": "2026-10-09T11:29:00.000Z", "url": "https://contentlexicon.com/single-source-of-truth", "markdown": "https://contentlexicon.com/single-source-of-truth.md", "credit": "Single source of truth, from the Content Lexicon by Contentious (https://contentlexicon.com/single-source-of-truth), CC BY 4.0" }, { "term": "Skill", "alsoCalled": [], "slug": "skill", "definition": "A reusable AI capability or instruction set designed to help an assistant perform a specific kind of task consistently.", "category": "AI and tooling", "related": [ "agentic-ai", "content-brief", "context-engineering", "prompt", "system-prompt" ], "updated": "2026-10-07T09:06:00.000Z", "url": "https://contentlexicon.com/skill", "markdown": "https://contentlexicon.com/skill.md", "credit": "Skill, from the Content Lexicon by Contentious (https://contentlexicon.com/skill), CC BY 4.0" }, { "term": "Slow content", "alsoCalled": [], "slug": "slow-content", "definition": "Making digital content with care: quality over quantity, depth over breadth, the citizen over the consumer.", "category": "Foundations", "related": [ "agile", "ai-slop", "attention-economy", "content-marketing", "content-principles", "evergreen-content", "longform", "website" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/slow-content", "markdown": "https://contentlexicon.com/slow-content.md", "credit": "Slow content, from the Content Lexicon by Contentious (https://contentlexicon.com/slow-content), CC BY 4.0" }, { "term": "Social media", "alsoCalled": [], "slug": "social-media", "definition": "Digital platforms where individuals and organisations publish, respond, distribute content and take part in public or semi-public conversations.", "category": "Operations", "related": [ "attention-economy", "channel-strategy", "content", "content-marketing" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/social-media", "markdown": "https://contentlexicon.com/social-media.md", "credit": "Social media, from the Content Lexicon by Contentious (https://contentlexicon.com/social-media), CC BY 4.0" }, { "term": "Staging", "alsoCalled": [], "slug": "staging", "definition": "A production-like environment for reviewing and testing changes before release.", "category": "AI and tooling", "related": [ "cms", "frontend" ], "updated": "2026-10-15T15:06:00.000Z", "url": "https://contentlexicon.com/staging", "markdown": "https://contentlexicon.com/staging.md", "credit": "Staging, from the Content Lexicon by Contentious (https://contentlexicon.com/staging), CC BY 4.0" }, { "term": "Stakeholder mapping", "alsoCalled": [], "slug": "stakeholder-mapping", "definition": "Identifying the people and groups who affect, approve, use or care about a piece of content work.", "category": "Research and evidence", "related": [ "content-governance", "content-owner", "raci", "workflow" ], "updated": "2026-10-15T15:13:00.000Z", "url": "https://contentlexicon.com/stakeholder-mapping", "markdown": "https://contentlexicon.com/stakeholder-mapping.md", "credit": "Stakeholder mapping, from the Content Lexicon by Contentious (https://contentlexicon.com/stakeholder-mapping), CC BY 4.0" }, { "term": "Storytelling", "alsoCalled": [], "slug": "storytelling", "definition": "Conveying ideas or experience through an account of particular people and events unfolding over time, shaped so that an audience can follow, imagine and care about what happens.", "category": "Editorial craft", "related": [ "ai-slop", "content-marketing", "copywriting", "longform", "message-architecture", "retention-and-archiving", "voice" ], "updated": "2026-10-16T18:50:00.000Z", "url": "https://contentlexicon.com/storytelling", "markdown": "https://contentlexicon.com/storytelling.md", "credit": "Storytelling, from the Content Lexicon by Contentious (https://contentlexicon.com/storytelling), CC BY 4.0" }, { "term": "Structured content", "alsoCalled": [], "slug": "structured-content", "definition": "Content broken into meaningful parts so it can be managed, reused and presented in different ways.", "category": "Structure and systems", "related": [ "atomic-content", "backend", "content", "content-model", "content-type", "create-once-publish-everywhere", "domain-model", "headless-cms", "machine-readable", "paddle-swim-dive", "pdf", "separation-of-concerns", "system-one-models", "ubiquitous-language", "website" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/structured-content", "markdown": "https://contentlexicon.com/structured-content.md", "credit": "Structured content, from the Content Lexicon by Contentious (https://contentlexicon.com/structured-content), CC BY 4.0" }, { "term": "Style guide", "alsoCalled": [], "slug": "style-guide", "definition": "A shared record of how an organisation writes: voice, tone, style rules and the practical guidance people need to make consistent choices.", "category": "Governance", "related": [ "accessibility", "centralised-governance", "content-governance", "content-policy", "content-principles", "content-standards", "decentralised-governance", "editing", "linting", "machine-readable", "separation-of-concerns", "tone", "voice", "word-list" ], "updated": "2026-10-06T15:45:00.000Z", "url": "https://contentlexicon.com/style-guide", "markdown": "https://contentlexicon.com/style-guide.md", "credit": "Style guide, from the Content Lexicon by Contentious (https://contentlexicon.com/style-guide), CC BY 4.0" }, { "term": "Subject matter expert", "alsoCalled": [], "slug": "subject-matter-expert", "definition": "A person with deep topic knowledge who helps make content accurate and credible.", "category": "Governance", "related": [ "centralised-governance", "content-brief", "content-designer", "content-owner", "pair-writing", "writer" ], "updated": "2026-10-15T15:17:00.000Z", "url": "https://contentlexicon.com/subject-matter-expert", "markdown": "https://contentlexicon.com/subject-matter-expert.md", "credit": "Subject matter expert, from the Content Lexicon by Contentious (https://contentlexicon.com/subject-matter-expert), CC BY 4.0" }, { "term": "System prompt", "alsoCalled": [], "slug": "system-prompt", "definition": "The standing instructions an AI system receives before the user's request, shaping how it behaves and responds.", "category": "AI and tooling", "related": [ "agentic-ai", "context-engineering", "context-window", "machine-readable", "prompt", "separation-of-concerns", "skill", "style-guide" ], "updated": "2026-10-06T21:15:00.000Z", "url": "https://contentlexicon.com/system-prompt", "markdown": "https://contentlexicon.com/system-prompt.md", "credit": "System prompt, from the Content Lexicon by Contentious (https://contentlexicon.com/system-prompt), CC BY 4.0" }, { "term": "Systems thinking", "alsoCalled": [], "slug": "systems-thinking", "definition": "Looking at how parts connect and influence one another, rather than treating each content problem in isolation.", "category": "Foundations", "related": [ "content-ecosystem-map", "content-operating-model", "workflow" ], "updated": "2026-10-06T15:28:00.000Z", "url": "https://contentlexicon.com/systems-thinking", "markdown": "https://contentlexicon.com/systems-thinking.md", "credit": "Systems thinking, from the Content Lexicon by Contentious (https://contentlexicon.com/systems-thinking), CC BY 4.0" }, { "term": "Taxonomy", "alsoCalled": [], "slug": "taxonomy", "definition": "A controlled set of categories or labels, usually arranged from broad to narrow, used to classify content consistently.", "category": "Structure and systems", "related": [ "content-model", "findability", "information-architecture", "knowledge-base", "knowledge-graph", "metadata", "system-one-models" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/taxonomy", "markdown": "https://contentlexicon.com/taxonomy.md", "credit": "Taxonomy, from the Content Lexicon by Contentious (https://contentlexicon.com/taxonomy), CC BY 4.0" }, { "term": "Technical debt", "alsoCalled": [], "slug": "technical-debt", "definition": "The future cost or risk created by shortcuts, structural weaknesses or deferred improvements.", "category": "Operations", "related": [ "cms", "content-audit", "content-costs", "content-debt", "content-decay", "content-maintenance", "content-model" ], "updated": "2026-10-15T15:38:00.000Z", "url": "https://contentlexicon.com/technical-debt", "markdown": "https://contentlexicon.com/technical-debt.md", "credit": "Technical debt, from the Content Lexicon by Contentious (https://contentlexicon.com/technical-debt), CC BY 4.0" }, { "term": "Tone", "alsoCalled": [], "slug": "tone", "definition": "How an organisation's voice adjusts to suit the audience, context and moment.", "category": "Editorial craft", "related": [ "conversational-design", "microcopy", "persona", "style-guide", "voice" ], "updated": "2026-10-11T06:17:00.000Z", "url": "https://contentlexicon.com/tone", "markdown": "https://contentlexicon.com/tone.md", "credit": "Tone, from the Content Lexicon by Contentious (https://contentlexicon.com/tone), CC BY 4.0" }, { "term": "Typography", "alsoCalled": [], "slug": "typography", "definition": "The design of text on a page: typeface, size, spacing, hierarchy and the other choices that shape how readable content feels.", "category": "Editorial craft", "related": [ "accessibility", "design-system", "frontend", "readability", "sentence-case", "wireframe" ], "updated": "2026-10-06T20:57:00.000Z", "url": "https://contentlexicon.com/typography", "markdown": "https://contentlexicon.com/typography.md", "credit": "Typography, from the Content Lexicon by Contentious (https://contentlexicon.com/typography), CC BY 4.0" }, { "term": "Ubiquitous language", "alsoCalled": [], "slug": "ubiquitous-language", "definition": "A shared, precise vocabulary used across conversations, documentation and systems within a defined area of work.", "category": "Structure and systems", "related": [ "content-model", "content-operating-model", "context-engineering", "domain-model", "structured-content" ], "updated": "2026-10-20T15:37:00.000Z", "url": "https://contentlexicon.com/ubiquitous-language", "markdown": "https://contentlexicon.com/ubiquitous-language.md", "credit": "Ubiquitous language, from the Content Lexicon by Contentious (https://contentlexicon.com/ubiquitous-language), CC BY 4.0" }, { "term": "User needs", "alsoCalled": [], "slug": "user-needs", "definition": "What people need to know, do or understand, established through evidence and used to decide what content should exist.", "category": "Research and evidence", "related": [ "audience-segmentation", "card-sorting", "content-brief", "content-design", "content-strategy", "design-thinking", "gap-analysis", "persona", "user-testing", "ux" ], "updated": "2026-10-14T21:27:00.000Z", "url": "https://contentlexicon.com/user-needs", "markdown": "https://contentlexicon.com/user-needs.md", "credit": "User needs, from the Content Lexicon by Contentious (https://contentlexicon.com/user-needs), CC BY 4.0" }, { "term": "User testing", "alsoCalled": [ "Usability testing" ], "slug": "user-testing", "definition": "Watching or listening to real users try to use content or a service, so the team can learn what works and what fails.", "category": "Research and evidence", "related": [ "agile", "card-sorting", "design-thinking", "readability", "user-needs", "ux" ], "updated": "2026-10-06T15:16:00.000Z", "url": "https://contentlexicon.com/user-testing", "markdown": "https://contentlexicon.com/user-testing.md", "credit": "User testing, from the Content Lexicon by Contentious (https://contentlexicon.com/user-testing), CC BY 4.0" }, { "term": "UX", "alsoCalled": [ "User experience" ], "slug": "ux", "definition": "User experience: how someone experiences using a service, product, website or piece of content.", "category": "Foundations", "related": [ "accessibility", "content-design", "frontend", "user-needs", "user-testing", "ux-writer" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/ux", "markdown": "https://contentlexicon.com/ux.md", "credit": "UX, from the Content Lexicon by Contentious (https://contentlexicon.com/ux), CC BY 4.0" }, { "term": "UX writer", "alsoCalled": [], "slug": "ux-writer", "definition": "A writer specialising in clear interface words that help people complete tasks.", "category": "Roles", "related": [ "content-design", "content-designer", "design-system", "microcopy", "ux", "writer" ], "updated": "2026-10-09T18:28:00.000Z", "url": "https://contentlexicon.com/ux-writer", "markdown": "https://contentlexicon.com/ux-writer.md", "credit": "UX writer, from the Content Lexicon by Contentious (https://contentlexicon.com/ux-writer), CC BY 4.0" }, { "term": "Versioning", "alsoCalled": [], "slug": "versioning", "definition": "Keeping track of different versions so changes can be compared, reviewed or restored.", "category": "Structure and systems", "related": [ "branch", "cms", "git", "retention-and-archiving", "rollback", "single-source-of-truth" ], "updated": "2026-10-14T21:33:00.000Z", "url": "https://contentlexicon.com/versioning", "markdown": "https://contentlexicon.com/versioning.md", "credit": "Versioning, from the Content Lexicon by Contentious (https://contentlexicon.com/versioning), CC BY 4.0" }, { "term": "Voice", "alsoCalled": [], "slug": "voice", "definition": "An organisation's recognisable personality in words.", "category": "Editorial craft", "related": [ "content-principles", "editing", "machine-readable", "message-architecture", "storytelling", "style-guide", "tone" ], "updated": "2026-10-07T06:41:00.000Z", "url": "https://contentlexicon.com/voice", "markdown": "https://contentlexicon.com/voice.md", "credit": "Voice, from the Content Lexicon by Contentious (https://contentlexicon.com/voice), CC BY 4.0" }, { "term": "WCAG", "alsoCalled": [ "Web Content Accessibility Guidelines" ], "slug": "wcag", "definition": "The Web Content Accessibility Guidelines: the main international standard for accessible digital content.", "category": "Editorial craft", "related": [ "accessibility", "alt-text", "automated-testing", "content-governance" ], "updated": "2026-10-11T17:46:00.000Z", "url": "https://contentlexicon.com/wcag", "markdown": "https://contentlexicon.com/wcag.md", "credit": "WCAG, from the Content Lexicon by Contentious (https://contentlexicon.com/wcag), CC BY 4.0" }, { "term": "Website", "alsoCalled": [], "slug": "website", "definition": "The part of the web an organisation owns outright, where its content can inform, educate, persuade and support, and where anything said about it elsewhere can be checked.", "category": "Operations", "related": [ "accessibility", "channel-strategy", "cms", "content", "geo", "microsite", "paddle-swim-dive", "slow-content", "structured-content" ], "updated": "2026-10-07T17:50:00.000Z", "url": "https://contentlexicon.com/website", "markdown": "https://contentlexicon.com/website.md", "credit": "Website, from the Content Lexicon by Contentious (https://contentlexicon.com/website), CC BY 4.0" }, { "term": "Wireframe", "alsoCalled": [], "slug": "wireframe", "definition": "A sketch of the structure of a page or screen before the final design is made.", "category": "Structure and systems", "related": [ "component", "content-design", "information-architecture", "typography" ], "updated": "2026-10-06T15:45:00.000Z", "url": "https://contentlexicon.com/wireframe", "markdown": "https://contentlexicon.com/wireframe.md", "credit": "Wireframe, from the Content Lexicon by Contentious (https://contentlexicon.com/wireframe), CC BY 4.0" }, { "term": "Word list", "alsoCalled": [], "slug": "word-list", "definition": "A record of an organisation's decisions on how to spell, capitalise, hyphenate and use particular words and terms.", "category": "Editorial craft", "related": [ "copy-editing", "linting", "style-guide", "taxonomy" ], "updated": "2026-10-15T15:47:00.000Z", "url": "https://contentlexicon.com/word-list", "markdown": "https://contentlexicon.com/word-list.md", "credit": "Word list, from the Content Lexicon by Contentious (https://contentlexicon.com/word-list), CC BY 4.0" }, { "term": "Workflow", "alsoCalled": [], "slug": "workflow", "definition": "The route content takes from idea through drafting, review, publication and ongoing maintenance.", "category": "Operations", "related": [ "agile", "author-experience", "backend", "channel-strategy", "content-calendar", "content-governance", "content-lifecycle", "content-operating-model", "content-operations", "content-plan", "graph-engineering", "human-in-the-loop", "pull-request", "sign-off", "stakeholder-mapping", "systems-thinking" ], "updated": "2026-10-07T13:53:00.000Z", "url": "https://contentlexicon.com/workflow", "markdown": "https://contentlexicon.com/workflow.md", "credit": "Workflow, from the Content Lexicon by Contentious (https://contentlexicon.com/workflow), CC BY 4.0" }, { "term": "Writer", "alsoCalled": [], "slug": "writer", "definition": "A role that researches and writes content for an organisation, shaped by its audience, voice and purpose.", "category": "Roles", "related": [ "content-brief", "content-design", "content-designer", "content-editor", "content-team", "copywriting", "editing", "subject-matter-expert", "ux-writer" ], "updated": "2026-10-11T06:25:00.000Z", "url": "https://contentlexicon.com/writer", "markdown": "https://contentlexicon.com/writer.md", "credit": "Writer, from the Content Lexicon by Contentious (https://contentlexicon.com/writer), CC BY 4.0" } ] }