---
title: "Content Lexicon: concepts for content people"
description: "A dictionary of content terms from Contentious: each defined in a sentence and explained in a page, including the AI-flavoured ones."
canonical: "https://contentlexicon.com/"
---

# Concepts for content people\*

One hundred and sixty-seven content terms, defined in a sentence and explained in a page. Including some AI-flavoured ones you'll need in order to navigate The Future.

\* And their friends, colleagues and collaborators.

[browse all 167 from A to Z](https://contentlexicon.com/a-z)

## Eight categories

- [Foundations](https://contentlexicon.com/categories/foundations) (14 terms): Strategy, purpose, business case. The words that decide what content is for.
- [Editorial craft](https://contentlexicon.com/categories/editorial-craft) (29 terms): Writing, editing, accessibility, voice. The making of the thing itself.
- [Operations](https://contentlexicon.com/categories/operations) (22 terms): Briefs, calendars, costs, maintenance. How the work actually gets done.
- [Structure and systems](https://contentlexicon.com/categories/structure-and-systems) (28 terms): Models, types, components, CMSs. The scaffolding under the words.
- [Research and evidence](https://contentlexicon.com/categories/research-and-evidence) (14 terms): Audits, inventories, card sorts. Finding out instead of guessing.
- [Governance](https://contentlexicon.com/categories/governance) (19 terms): Ownership, standards, sign-off. Who decides, and who is answerable.
- [Roles](https://contentlexicon.com/categories/roles) (10 terms): Strategists, designers, managers, teams. The jobs content needs done.
- [AI and tooling](https://contentlexicon.com/categories/ai-and-tooling) (31 terms): Agents, context, pipelines, slop. The vocabulary arriving fastest.

## Recently updated

- [Domain model](https://contentlexicon.com/domain-model) (Structure and systems): A representation of the important concepts, relationships and rules in a defined area of knowledge or activity.
- [Ubiquitous language](https://contentlexicon.com/ubiquitous-language) (Structure and systems): A shared, precise vocabulary used across conversations, documentation and systems within a defined area of work.
- [Storytelling](https://contentlexicon.com/storytelling) (Editorial craft): Conveying ideas or experience through an account of particular people and events unfolding over time, shaped so that an audience can follow, imagine and care about what happens.