https://contentlexicon.com Entries in the Content Lexicon, newest edit first. en-gb Tue, 20 Oct 2026 15:43:00 GMT https://contentlexicon.com/domain-model https://contentlexicon.com/domain-model#2026-10-20T15:43:00.000Z Tue, 20 Oct 2026 15:43:00 GMT Structure and systems A representation of the important concepts, relationships and rules in a defined area of knowledge or activity. https://contentlexicon.com/ubiquitous-language https://contentlexicon.com/ubiquitous-language#2026-10-20T15:37:00.000Z Tue, 20 Oct 2026 15:37:00 GMT Structure and systems A shared, precise vocabulary used across conversations, documentation and systems within a defined area of work. https://contentlexicon.com/storytelling https://contentlexicon.com/storytelling#2026-10-16T18:50:00.000Z Fri, 16 Oct 2026 18:50:00 GMT Editorial craft Conveying ideas or experience through an account of particular people and events unfolding over time, shaped so that an audience can follow, imagine and care about what happens. https://contentlexicon.com/agile https://contentlexicon.com/agile#2026-10-16T13:18:00.000Z Fri, 16 Oct 2026 13:18:00 GMT Operations A way of working that delivers in small steps, learns from feedback and adapts its plans as understanding grows. https://contentlexicon.com/word-list https://contentlexicon.com/word-list#2026-10-15T15:47:00.000Z Thu, 15 Oct 2026 15:47:00 GMT Editorial craft A record of an organisation's decisions on how to spell, capitalise, hyphenate and use particular words and terms. https://contentlexicon.com/content-debt https://contentlexicon.com/content-debt#2026-10-15T15:42:00.000Z Thu, 15 Oct 2026 15:42:00 GMT Operations The future work created by publishing content without planning to maintain, reuse or retire it. https://contentlexicon.com/technical-debt https://contentlexicon.com/technical-debt#2026-10-15T15:38:00.000Z Thu, 15 Oct 2026 15:38:00 GMT Operations The future cost or risk created by shortcuts, structural weaknesses or deferred improvements. https://contentlexicon.com/subject-matter-expert https://contentlexicon.com/subject-matter-expert#2026-10-15T15:17:00.000Z Thu, 15 Oct 2026 15:17:00 GMT Governance A person with deep topic knowledge who helps make content accurate and credible. https://contentlexicon.com/stakeholder-mapping https://contentlexicon.com/stakeholder-mapping#2026-10-15T15:13:00.000Z Thu, 15 Oct 2026 15:13:00 GMT Research and evidence Identifying the people and groups who affect, approve, use or care about a piece of content work. https://contentlexicon.com/staging https://contentlexicon.com/staging#2026-10-15T15:06:00.000Z Thu, 15 Oct 2026 15:06:00 GMT AI and tooling A production-like environment for reviewing and testing changes before release. https://contentlexicon.com/sign-off https://contentlexicon.com/sign-off#2026-10-15T15:03:00.000Z Thu, 15 Oct 2026 15:03:00 GMT Governance The formal approval required before content is published, changed or released to its audience. https://contentlexicon.com/schema https://contentlexicon.com/schema#2026-10-15T14:55:00.000Z Thu, 15 Oct 2026 14:55:00 GMT Structure and systems A definition of what information something contains and how it is structured. https://contentlexicon.com/rot-content https://contentlexicon.com/rot-content#2026-10-15T14:41:00.000Z Thu, 15 Oct 2026 14:41:00 GMT Governance Material that is redundant because it does not support the content strategy, out of date or too trivial to justify keeping. https://contentlexicon.com/refactoring https://contentlexicon.com/refactoring#2026-10-15T14:34:00.000Z Thu, 15 Oct 2026 14:34:00 GMT AI and tooling Restructuring something without changing what it does or says, so the next change is easier. https://contentlexicon.com/pull-request https://contentlexicon.com/pull-request#2026-10-15T14:14:00.000Z Thu, 15 Oct 2026 14:14:00 GMT AI and tooling A proposal to merge changes, keeping the differences, discussion and checks together for review. https://contentlexicon.com/pair-writing https://contentlexicon.com/pair-writing#2026-10-15T10:03:00.000Z Thu, 15 Oct 2026 10:03:00 GMT Editorial craft Two people writing together, usually combining subject knowledge with content craft. https://contentlexicon.com/review-date https://contentlexicon.com/review-date#2026-10-15T08:25:00.000Z Thu, 15 Oct 2026 08:25:00 GMT Governance The point by which a named owner must check that a piece of content remains accurate, useful and fit to stay live. https://contentlexicon.com/persona https://contentlexicon.com/persona#2026-10-15T08:16:00.000Z Thu, 15 Oct 2026 08:16:00 GMT Research and evidence A research-based representation of a group of people with shared goals, behaviour or needs. https://contentlexicon.com/separation-of-concerns https://contentlexicon.com/separation-of-concerns#2026-10-14T22:44:00.000Z Wed, 14 Oct 2026 22:44:00 GMT AI and tooling A design principle for dividing a system into parts that each deal with one kind of decision, so each can be understood and changed without disturbing the others. https://contentlexicon.com/merge-conflict https://contentlexicon.com/merge-conflict#2026-10-14T22:09:00.000Z Wed, 14 Oct 2026 22:09:00 GMT AI and tooling A clash between changes that the version-control system cannot combine automatically. https://contentlexicon.com/graph-engineering https://contentlexicon.com/graph-engineering#2026-10-14T22:06:00.000Z Wed, 14 Oct 2026 22:06:00 GMT AI and tooling Designing an AI system as an explicit map of steps and routes, so work moves between models, tools, agents and people in controlled ways. https://contentlexicon.com/localisation https://contentlexicon.com/localisation#2026-10-14T21:41:00.000Z Wed, 14 Oct 2026 21:41:00 GMT Operations Adapting content and experience for another language, region or culture. https://contentlexicon.com/versioning https://contentlexicon.com/versioning#2026-10-14T21:33:00.000Z Wed, 14 Oct 2026 21:33:00 GMT Structure and systems Keeping track of different versions so changes can be compared, reviewed or restored. https://contentlexicon.com/user-needs https://contentlexicon.com/user-needs#2026-10-14T21:27:00.000Z Wed, 14 Oct 2026 21:27:00 GMT Research and evidence What people need to know, do or understand, established through evidence and used to decide what content should exist. https://contentlexicon.com/rollback https://contentlexicon.com/rollback#2026-10-14T21:14:00.000Z Wed, 14 Oct 2026 21:14:00 GMT AI and tooling Restoring a selected earlier state to recover from a harmful change. https://contentlexicon.com/machine-readable https://contentlexicon.com/machine-readable#2026-10-14T21:11:00.000Z Wed, 14 Oct 2026 21:11:00 GMT AI and tooling Represented in a form software can parse and process. https://contentlexicon.com/kpis https://contentlexicon.com/kpis#2026-10-14T21:06:00.000Z Wed, 14 Oct 2026 21:06:00 GMT Research and evidence Key performance indicators: the measures used to judge whether content is achieving what it needs to achieve. https://contentlexicon.com/knowledge-graph https://contentlexicon.com/knowledge-graph#2026-10-14T21:02:00.000Z Wed, 14 Oct 2026 21:02:00 GMT AI and tooling A network of connected concepts, entities and relationships. https://contentlexicon.com/jargon https://contentlexicon.com/jargon#2026-10-14T16:17:00.000Z Wed, 14 Oct 2026 16:17:00 GMT Editorial craft Specialist language that can make communication efficient for insiders and difficult for other readers. https://contentlexicon.com/glossary https://contentlexicon.com/glossary#2026-10-14T15:51:00.000Z Wed, 14 Oct 2026 15:51:00 GMT Editorial craft A set of definitions for terms used in a particular subject, organisation or body of content. https://contentlexicon.com/editorial-board https://contentlexicon.com/editorial-board#2026-10-14T15:24:00.000Z Wed, 14 Oct 2026 15:24:00 GMT Governance A group drawn from across an organisation that shapes content ideas into priorities, upholds standards and settles decisions that cut across teams. https://contentlexicon.com/seo https://contentlexicon.com/seo#2026-10-14T12:16:00.000Z Wed, 14 Oct 2026 12:16:00 GMT Structure and systems Improving how content is discovered and presented in search engines. https://contentlexicon.com/editing https://contentlexicon.com/editing#2026-10-14T12:10:00.000Z Wed, 14 Oct 2026 12:10:00 GMT Editorial craft Improving a draft or published piece so that it says what it needs to, clearly and correctly, for its intended reader. https://contentlexicon.com/decentralised-governance https://contentlexicon.com/decentralised-governance#2026-10-14T12:03:00.000Z Wed, 14 Oct 2026 12:03:00 GMT Governance A governance model in which separate parts of an organisation plan, create and publish their own content, with little central control. https://contentlexicon.com/copyright-and-licensing https://contentlexicon.com/copyright-and-licensing#2026-10-14T11:54:00.000Z Wed, 14 Oct 2026 11:54:00 GMT Governance The rights that decide who owns content, what other people may do with it and the conditions attached to reuse. https://contentlexicon.com/content-policy https://contentlexicon.com/content-policy#2026-10-14T08:42:00.000Z Wed, 14 Oct 2026 08:42:00 GMT Governance The organisation's rules for what may be published, where, by whom and under what conditions. https://contentlexicon.com/centralised-governance https://contentlexicon.com/centralised-governance#2026-10-14T08:13:00.000Z Wed, 14 Oct 2026 08:13:00 GMT Governance A governance model in which one central team plans, creates, approves and publishes most of an organisation's content. https://contentlexicon.com/mcp https://contentlexicon.com/mcp#2026-10-12T17:27:00.000Z Mon, 12 Oct 2026 17:27:00 GMT AI and tooling An open protocol for connecting AI applications to sources of information and tools. https://contentlexicon.com/content-editor https://contentlexicon.com/content-editor#2026-10-12T17:06:00.000Z Mon, 12 Oct 2026 17:06:00 GMT Roles A role that edits, publishes and maintains an organisation's content so that each piece meets its standards and fits with the rest. https://contentlexicon.com/hub-and-spoke https://contentlexicon.com/hub-and-spoke#2026-10-12T16:23:00.000Z Mon, 12 Oct 2026 16:23:00 GMT Governance A federated governance model in which a central content team sets shared standards while local teams create and manage content. https://contentlexicon.com/sentence-case https://contentlexicon.com/sentence-case#2026-10-12T13:51:00.000Z Mon, 12 Oct 2026 13:51:00 GMT Editorial craft Capitalising only the first word and any proper nouns in a heading or label. https://contentlexicon.com/front-loading https://contentlexicon.com/front-loading#2026-10-12T13:46:00.000Z Mon, 12 Oct 2026 13:46:00 GMT Editorial craft Putting the information readers need most at the start of a sentence, section or page. https://contentlexicon.com/linting https://contentlexicon.com/linting#2026-10-12T13:44:00.000Z Mon, 12 Oct 2026 13:44:00 GMT AI and tooling Checking text automatically against a set of written rules and flagging every place that breaks one. https://contentlexicon.com/wcag https://contentlexicon.com/wcag#2026-10-11T17:46:00.000Z Sun, 11 Oct 2026 17:46:00 GMT Editorial craft The Web Content Accessibility Guidelines: the main international standard for accessible digital content. https://contentlexicon.com/continuous-integration https://contentlexicon.com/continuous-integration#2026-10-11T13:23:00.000Z Sun, 11 Oct 2026 13:23:00 GMT AI and tooling A practice where changes are regularly checked and merged so problems surface early. https://contentlexicon.com/copywriting https://contentlexicon.com/copywriting#2026-10-11T13:23:00.000Z Sun, 11 Oct 2026 13:23:00 GMT Editorial craft Writing persuasive messages that help people understand an offer and decide whether to act. https://contentlexicon.com/core-content-strategy https://contentlexicon.com/core-content-strategy#2026-10-11T13:22:00.000Z Sun, 11 Oct 2026 13:22:00 GMT Foundations A short statement of what content must do for the organisation and its users. https://contentlexicon.com/devops https://contentlexicon.com/devops#2026-10-11T13:22:00.000Z Sun, 11 Oct 2026 13:22:00 GMT AI and tooling Shared practices that bring software development and operations together to deliver and maintain systems reliably. https://contentlexicon.com/punctuation https://contentlexicon.com/punctuation#2026-10-11T12:40:00.000Z Sun, 11 Oct 2026 12:40:00 GMT Editorial craft Marks that help show sentence structure, relationships and emphasis. https://contentlexicon.com/prompt https://contentlexicon.com/prompt#2026-10-11T12:33:00.000Z Sun, 11 Oct 2026 12:33:00 GMT AI and tooling An instruction or request given to an AI system. https://contentlexicon.com/guardrails https://contentlexicon.com/guardrails#2026-10-11T11:52:00.000Z Sun, 11 Oct 2026 11:52:00 GMT AI and tooling Limits and checks intended to keep AI-assisted work within defined bounds. https://contentlexicon.com/grammar https://contentlexicon.com/grammar#2026-10-11T11:46:00.000Z Sun, 11 Oct 2026 11:46:00 GMT Editorial craft The patterns and conventions that govern how words form meaningful sentences. https://contentlexicon.com/geo https://contentlexicon.com/geo#2026-10-11T11:41:00.000Z Sun, 11 Oct 2026 11:41:00 GMT AI and tooling Improving the likelihood that content is selected, accurately represented and cited in AI-generated answers. https://contentlexicon.com/database https://contentlexicon.com/database#2026-10-11T11:34:00.000Z Sun, 11 Oct 2026 11:34:00 GMT Structure and systems A structured place to store information so it can be queried, related and reused. https://contentlexicon.com/copy-editing https://contentlexicon.com/copy-editing#2026-10-11T09:06:00.000Z Sun, 11 Oct 2026 09:06:00 GMT Editorial craft Editing a draft for clarity, consistency and correctness within an agreed scope. https://contentlexicon.com/readability https://contentlexicon.com/readability#2026-10-11T06:36:00.000Z Sun, 11 Oct 2026 06:36:00 GMT Editorial craft How easy content is to read and process for its intended audience. https://contentlexicon.com/proofreading https://contentlexicon.com/proofreading#2026-10-11T06:28:00.000Z Sun, 11 Oct 2026 06:28:00 GMT Editorial craft The final check for typos, formatting mistakes and small errors before publication. https://contentlexicon.com/atomic-content https://contentlexicon.com/atomic-content#2026-10-11T06:27:00.000Z Sun, 11 Oct 2026 06:27:00 GMT Structure and systems Content broken into small, structured, reusable pieces that get assembled into pages rather than copied between them. https://contentlexicon.com/content-calendar https://contentlexicon.com/content-calendar#2026-10-11T06:27:00.000Z Sun, 11 Oct 2026 06:27:00 GMT Operations A schedule showing what content is planned, when it will be created or published and who is responsible. https://contentlexicon.com/content-standards https://contentlexicon.com/content-standards#2026-10-11T06:26:00.000Z Sun, 11 Oct 2026 06:26:00 GMT Governance The requirements used to judge content quality before publication and throughout its life. https://contentlexicon.com/findability https://contentlexicon.com/findability#2026-10-11T06:26:00.000Z Sun, 11 Oct 2026 06:26:00 GMT Structure and systems The ease with which people and systems can locate content they know or suspect exists. https://contentlexicon.com/ai-slop https://contentlexicon.com/ai-slop#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT AI and tooling Low-value AI-generated material produced with little care, often at speed and in large quantities. https://contentlexicon.com/evergreen-content https://contentlexicon.com/evergreen-content#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Operations Content whose core value remains useful over time, with review and maintenance when needed. https://contentlexicon.com/inclusive-language https://contentlexicon.com/inclusive-language#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Editorial craft Language that avoids exclusion, stereotype and unnecessary assumptions about the people being addressed. https://contentlexicon.com/lorem-ipsum https://contentlexicon.com/lorem-ipsum#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Editorial craft Scrambled Latin used as placeholder text, so that a layout can be judged before the real words exist. https://contentlexicon.com/message-architecture https://contentlexicon.com/message-architecture#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Foundations A short, prioritised list of the qualities and ideas an organisation wants its content to convey. https://contentlexicon.com/microcopy https://contentlexicon.com/microcopy#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Editorial craft The short pieces of interface text, such as labels, hints and error messages, that help people complete tasks. https://contentlexicon.com/microsite https://contentlexicon.com/microsite#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Structure and systems A small, focused website or section created for a campaign, product, audience or specific purpose. https://contentlexicon.com/paddle-swim-dive https://contentlexicon.com/paddle-swim-dive#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Structure and systems A way to organise one topic at different, useful depths, so people can get an overview, more detail or the full evidence without being sorted into fixed audience segments. https://contentlexicon.com/raci https://contentlexicon.com/raci#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Governance A responsibility matrix that identifies who is responsible, accountable, consulted and informed for each task or decision. https://contentlexicon.com/silo https://contentlexicon.com/silo#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Operations A team, system or channel that keeps its content to itself, so the same content gets made twice, disagrees with itself and can’t be found. https://contentlexicon.com/slow-content https://contentlexicon.com/slow-content#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Foundations Making digital content with care: quality over quantity, depth over breadth, the citizen over the consumer. https://contentlexicon.com/ux https://contentlexicon.com/ux#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Foundations User experience: how someone experiences using a service, product, website or piece of content. https://contentlexicon.com/writer https://contentlexicon.com/writer#2026-10-11T06:25:00.000Z Sun, 11 Oct 2026 06:25:00 GMT Roles A role that researches and writes content for an organisation, shaped by its audience, voice and purpose. https://contentlexicon.com/content-decay https://contentlexicon.com/content-decay#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Operations The gradual loss of accuracy, relevance and usefulness as content ages. https://contentlexicon.com/content-designer https://contentlexicon.com/content-designer#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Roles A role that uses evidence about people's needs to decide what content should exist and to design it so they can understand and act on it. https://contentlexicon.com/content-health-check https://contentlexicon.com/content-health-check#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Research and evidence A recurring, criteria-based assessment of how well content serves its purpose and what needs attention. https://contentlexicon.com/content-inventory https://contentlexicon.com/content-inventory#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Research and evidence A structured list of the content you have and the basic facts about each item. https://contentlexicon.com/content-lifecycle https://contentlexicon.com/content-lifecycle#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Operations The stages content passes through, from idea to retirement. https://contentlexicon.com/content-maintenance https://contentlexicon.com/content-maintenance#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Operations The ongoing work of keeping content accurate, relevant and healthy after publication. https://contentlexicon.com/content-manager https://contentlexicon.com/content-manager#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Roles A role responsible for the day-to-day running of an organisation's content, from planning and production to quality and upkeep. https://contentlexicon.com/content-operations https://contentlexicon.com/content-operations#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Operations The day-to-day running of content work: how it is planned, produced, approved, published and maintained. https://contentlexicon.com/content-principles https://contentlexicon.com/content-principles#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Foundations A short set of shared commitments that guide content decisions. https://contentlexicon.com/content-strategy https://contentlexicon.com/content-strategy#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Foundations Deciding why content exists, whom it serves and how it’s made, organised and looked after. https://contentlexicon.com/content-type https://contentlexicon.com/content-type#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Structure and systems A category of content with a defined purpose and structure, such as a case study or an event. https://contentlexicon.com/design-system https://contentlexicon.com/design-system#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Structure and systems A shared, maintained collection of components, patterns and guidance that teams use to design and build digital products and services. https://contentlexicon.com/email https://contentlexicon.com/email#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Operations A channel for correspondence, publications and service messages, delivered to a recipient's inbox. https://contentlexicon.com/frontend https://contentlexicon.com/frontend#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Structure and systems The part of a website, app or other channel that people see, hear and interact with. https://contentlexicon.com/head-of-content https://contentlexicon.com/head-of-content#2026-10-11T06:24:00.000Z Sun, 11 Oct 2026 06:24:00 GMT Roles A senior role responsible for all the content an organisation publishes, and for the people, standards and systems that produce and look after it. https://contentlexicon.com/a-b-testing https://contentlexicon.com/a-b-testing#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Research and evidence A way to compare two or more live variants with users, useful when the question is specific and the measure actually matters. https://contentlexicon.com/alt-text https://contentlexicon.com/alt-text#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Editorial craft A short description attached to an image so people and systems that cannot see it still get the meaning. https://contentlexicon.com/backend https://contentlexicon.com/backend#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Structure and systems Everything behind the scenes that stores, shapes and supplies the content people meet in a website, app or other channel. https://contentlexicon.com/call-to-action https://contentlexicon.com/call-to-action#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Editorial craft The specific next step content invites the reader to take. https://contentlexicon.com/card-sorting https://contentlexicon.com/card-sorting#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Research and evidence A research method where people group and label items to reveal how they think about them. https://contentlexicon.com/competitor-analysis https://contentlexicon.com/competitor-analysis#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Research and evidence A review of similar organisations and useful comparators to understand the field, find gaps and identify practices to emulate. https://contentlexicon.com/content https://contentlexicon.com/content#2026-10-11T06:23:00.000Z Sun, 11 Oct 2026 06:23:00 GMT Foundations The words, images, numbers, sounds and interactions an organisation uses to communicate, in every format and on every channel, internal and external. https://contentlexicon.com/tone https://contentlexicon.com/tone#2026-10-11T06:17:00.000Z Sun, 11 Oct 2026 06:17:00 GMT Editorial craft How an organisation's voice adjusts to suit the audience, context and moment. https://contentlexicon.com/metadata https://contentlexicon.com/metadata#2026-10-11T06:14:00.000Z Sun, 11 Oct 2026 06:14:00 GMT Structure and systems Information about content that helps it be found, filtered, understood, reused and managed. https://contentlexicon.com/git https://contentlexicon.com/git#2026-10-11T06:05:00.000Z Sun, 11 Oct 2026 06:05:00 GMT AI and tooling A version control system for managing change, collaboration, review and release across files over time. https://contentlexicon.com/dry https://contentlexicon.com/dry#2026-10-11T06:04:00.000Z Sun, 11 Oct 2026 06:04:00 GMT Structure and systems “Don’t repeat yourself”: keep one reliable source of truth instead of many drifting copies. https://contentlexicon.com/plain-language https://contentlexicon.com/plain-language#2026-10-11T06:03:00.000Z Sun, 11 Oct 2026 06:03:00 GMT Editorial craft Writing that helps people understand what they need quickly and clearly, the first time they read it. https://contentlexicon.com/content-ecosystem-map https://contentlexicon.com/content-ecosystem-map#2026-10-10T21:07:00.000Z Sat, 10 Oct 2026 21:07:00 GMT Research and evidence A picture of where content lives and how it travels between those places. https://contentlexicon.com/feature-flag https://contentlexicon.com/feature-flag#2026-10-10T20:45:00.000Z Sat, 10 Oct 2026 20:45:00 GMT AI and tooling A software-controlled switch that determines whether a feature or content variant is available, and to whom. https://contentlexicon.com/hallucination https://contentlexicon.com/hallucination#2026-10-10T18:02:00.000Z Sat, 10 Oct 2026 18:02:00 GMT AI and tooling An AI-generated claim that is fabricated, factually wrong or unsupported by the source it purports to describe. https://contentlexicon.com/api https://contentlexicon.com/api#2026-10-10T17:58:00.000Z Sat, 10 Oct 2026 17:58:00 GMT AI and tooling Application programming interface: the agreed way one piece of software asks another for something, like a waiter between the diner and the kitchen. https://contentlexicon.com/content-marketing https://contentlexicon.com/content-marketing#2026-10-10T17:53:00.000Z Sat, 10 Oct 2026 17:53:00 GMT Foundations Creating and sharing content to build an audience relationship in support of marketing goals. https://contentlexicon.com/channel-strategy https://contentlexicon.com/channel-strategy#2026-10-10T17:52:00.000Z Sat, 10 Oct 2026 17:52:00 GMT Foundations A plan for where content should appear, what each channel is for and how the channels work together. https://contentlexicon.com/audience-segmentation https://contentlexicon.com/audience-segmentation#2026-10-10T17:50:00.000Z Sat, 10 Oct 2026 17:50:00 GMT Research and evidence Dividing an audience into useful groups so content can meet different needs, behaviours or contexts. https://contentlexicon.com/knowledge-base https://contentlexicon.com/knowledge-base#2026-10-10T17:43:00.000Z Sat, 10 Oct 2026 17:43:00 GMT Structure and systems A structured collection of useful knowledge that people and systems can search, link, maintain and learn from. https://contentlexicon.com/agentic-ai https://contentlexicon.com/agentic-ai#2026-10-10T17:11:00.000Z Sat, 10 Oct 2026 17:11:00 GMT AI and tooling AI that takes actions and works through multi-step tasks towards a goal, rather than only answering a question. https://contentlexicon.com/create-once-publish-everywhere https://contentlexicon.com/create-once-publish-everywhere#2026-10-10T17:07:00.000Z Sat, 10 Oct 2026 17:07:00 GMT Structure and systems The idea that content should be created once in a structured form and reused across channels instead of rewritten each time. https://contentlexicon.com/content-team https://contentlexicon.com/content-team#2026-10-10T17:06:00.000Z Sat, 10 Oct 2026 17:06:00 GMT Roles The group of people and roles responsible for planning, creating, governing and maintaining content. https://contentlexicon.com/llm https://contentlexicon.com/llm#2026-10-10T17:04:00.000Z Sat, 10 Oct 2026 17:04:00 GMT AI and tooling Large language model: an AI system trained to predict and generate language, used for tasks such as drafting, summarising and answering questions. https://contentlexicon.com/retention-and-archiving https://contentlexicon.com/retention-and-archiving#2026-10-10T17:01:00.000Z Sat, 10 Oct 2026 17:01:00 GMT Governance The rules for how long content is kept and how material is preserved, retired from current use or deleted. https://contentlexicon.com/ai-governance https://contentlexicon.com/ai-governance#2026-10-10T17:00:00.000Z Sat, 10 Oct 2026 17:00:00 GMT Governance How an organisation oversees the risks, responsibilities and performance of the AI systems it develops, buys or uses. https://contentlexicon.com/ai-use-policy https://contentlexicon.com/ai-use-policy#2026-10-10T16:13:00.000Z Sat, 10 Oct 2026 16:13:00 GMT Governance The rules for how people in an organisation may use AI, including approved tools, prohibited material, review and disclosure. https://contentlexicon.com/senior-content-editor https://contentlexicon.com/senior-content-editor#2026-10-09T18:48:00.000Z Fri, 09 Oct 2026 18:48:00 GMT Roles A senior editorial role accountable for what gets covered, how it is commissioned and the standard it meets. https://contentlexicon.com/ux-writer https://contentlexicon.com/ux-writer#2026-10-09T18:28:00.000Z Fri, 09 Oct 2026 18:28:00 GMT Roles A writer specialising in clear interface words that help people complete tasks. https://contentlexicon.com/single-source-of-truth https://contentlexicon.com/single-source-of-truth#2026-10-09T11:29:00.000Z Fri, 09 Oct 2026 11:29:00 GMT Governance The one agreed place where a piece of information is maintained, which every other copy or use defers to. https://contentlexicon.com/information-architecture https://contentlexicon.com/information-architecture#2026-10-09T11:21:00.000Z Fri, 09 Oct 2026 11:21:00 GMT Structure and systems The way information is grouped, labelled and connected so that people can find it and make sense of it. https://contentlexicon.com/content-pattern https://contentlexicon.com/content-pattern#2026-10-09T10:36:00.000Z Fri, 09 Oct 2026 10:36:00 GMT Structure and systems A proven, recognisable approach to something content needs to do again and again, adapted each time it is used. https://contentlexicon.com/component https://contentlexicon.com/component#2026-10-09T10:28:00.000Z Fri, 09 Oct 2026 10:28:00 GMT Structure and systems A reusable part – of content, design or code – made once and used in many places. https://contentlexicon.com/content-operating-model https://contentlexicon.com/content-operating-model#2026-10-09T09:37:00.000Z Fri, 09 Oct 2026 09:37:00 GMT Foundations The whole system of people, processes, tools, rules and foundations that makes content work. https://contentlexicon.com/content-operations-manager https://contentlexicon.com/content-operations-manager#2026-10-08T20:23:00.000Z Thu, 08 Oct 2026 20:23:00 GMT Roles A role responsible for running and improving how an organisation's content work happens: its workflows, tools, standards and routines. https://contentlexicon.com/content-costs https://contentlexicon.com/content-costs#2026-10-08T16:39:00.000Z Thu, 08 Oct 2026 16:39:00 GMT Operations The full cost of creating, reviewing, publishing, maintaining and retiring content over time. https://contentlexicon.com/content-maturity https://contentlexicon.com/content-maturity#2026-10-08T16:39:00.000Z Thu, 08 Oct 2026 16:39:00 GMT Foundations How capable an organisation is at making, managing and improving content. https://contentlexicon.com/content-strategist https://contentlexicon.com/content-strategist#2026-10-08T16:39:00.000Z Thu, 08 Oct 2026 16:39:00 GMT Roles A role responsible for deciding what an organisation's content is for and designing how it is planned, structured, made and looked after. https://contentlexicon.com/content-design https://contentlexicon.com/content-design#2026-10-08T15:13:00.000Z Thu, 08 Oct 2026 15:13:00 GMT Editorial craft Designing content around user needs, tasks and evidence. https://contentlexicon.com/headless-cms https://contentlexicon.com/headless-cms#2026-10-07T17:50:00.000Z Wed, 07 Oct 2026 17:50:00 GMT Structure and systems A content management system that stores content separately from the places where that content is presented. https://contentlexicon.com/website https://contentlexicon.com/website#2026-10-07T17:50:00.000Z Wed, 07 Oct 2026 17:50:00 GMT Operations The part of the web an organisation owns outright, where its content can inform, educate, persuade and support, and where anything said about it elsewhere can be checked. https://contentlexicon.com/content-governance https://contentlexicon.com/content-governance#2026-10-07T14:44:00.000Z Wed, 07 Oct 2026 14:44:00 GMT Governance The ownership, rules and decision-making that keep content accurate, consistent and maintained over time. https://contentlexicon.com/author-experience https://contentlexicon.com/author-experience#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations What it is like to create, edit, approve and maintain content inside an organisation’s systems. https://contentlexicon.com/branch https://contentlexicon.com/branch#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations A separate line of work for developing related changes before they're reviewed and brought into the main version or abandoned. https://contentlexicon.com/content-audit https://contentlexicon.com/content-audit#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations A structured review of what content exists, how good it is and what should happen to it next. https://contentlexicon.com/content-brief https://contentlexicon.com/content-brief#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations The document that tells a writer – human or machine – who a piece is for, what it's meant to do, what to draw on and how it should sound, before they start. https://contentlexicon.com/content-plan https://contentlexicon.com/content-plan#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations A working plan that shows what needs to happen to each piece of content, who owns it and what comes next. https://contentlexicon.com/human-in-the-loop https://contentlexicon.com/human-in-the-loop#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations A workflow where a person reviews, decides or approves part of an AI-assisted process instead of leaving it fully automated. https://contentlexicon.com/social-media https://contentlexicon.com/social-media#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations Digital platforms where individuals and organisations publish, respond, distribute content and take part in public or semi-public conversations. https://contentlexicon.com/workflow https://contentlexicon.com/workflow#2026-10-07T13:53:00.000Z Wed, 07 Oct 2026 13:53:00 GMT Operations The route content takes from idea through drafting, review, publication and ongoing maintenance. https://contentlexicon.com/pdf https://contentlexicon.com/pdf#2026-10-07T13:35:00.000Z Wed, 07 Oct 2026 13:35:00 GMT Structure and systems A fixed-layout document format often used for reports, forms and downloads – useful sometimes, overused often. https://contentlexicon.com/conversational-design https://contentlexicon.com/conversational-design#2026-10-07T12:54:00.000Z Wed, 07 Oct 2026 12:54:00 GMT Editorial craft Designing how an interaction unfolds in language, especially in chat, voice and other back-and-forth interfaces. https://contentlexicon.com/design-thinking https://contentlexicon.com/design-thinking#2026-10-07T12:54:00.000Z Wed, 07 Oct 2026 12:54:00 GMT Research and evidence A problem-solving approach that uses empathy, exploration, prototyping and testing to create better services, products or content. https://contentlexicon.com/markdown https://contentlexicon.com/markdown#2026-10-07T09:06:00.000Z Wed, 07 Oct 2026 09:06:00 GMT AI and tooling A lightweight way to write structured plain text using simple marks for headings, links, lists and emphasis. https://contentlexicon.com/skill https://contentlexicon.com/skill#2026-10-07T09:06:00.000Z Wed, 07 Oct 2026 09:06:00 GMT AI and tooling A reusable AI capability or instruction set designed to help an assistant perform a specific kind of task consistently. https://contentlexicon.com/rag https://contentlexicon.com/rag#2026-10-07T06:41:00.000Z Wed, 07 Oct 2026 06:41:00 GMT AI and tooling An approach in which an AI system retrieves relevant material and uses it as context when generating an answer. https://contentlexicon.com/voice https://contentlexicon.com/voice#2026-10-07T06:41:00.000Z Wed, 07 Oct 2026 06:41:00 GMT Editorial craft An organisation's recognisable personality in words. https://contentlexicon.com/system-one-models https://contentlexicon.com/system-one-models#2026-10-06T21:15:00.000Z Tue, 06 Oct 2026 21:15:00 GMT AI and tooling An AI model built to decide rather than write: it picks from answers you've defined and says how likely each one is. https://contentlexicon.com/system-prompt https://contentlexicon.com/system-prompt#2026-10-06T21:15:00.000Z Tue, 06 Oct 2026 21:15:00 GMT AI and tooling The standing instructions an AI system receives before the user's request, shaping how it behaves and responds. https://contentlexicon.com/attention-economy https://contentlexicon.com/attention-economy#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Foundations An economic system in which people's limited attention is competed for, captured and turned into commercial or social value. https://contentlexicon.com/business-case https://contentlexicon.com/business-case#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Foundations The argument for why a piece of work is worth doing, including the value, cost, risk and expected outcome. https://contentlexicon.com/cms https://contentlexicon.com/cms#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Structure and systems The software used to store, organise and publish content. https://contentlexicon.com/structured-content https://contentlexicon.com/structured-content#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Structure and systems Content broken into meaningful parts so it can be managed, reused and presented in different ways. https://contentlexicon.com/taxonomy https://contentlexicon.com/taxonomy#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Structure and systems A controlled set of categories or labels, usually arranged from broad to narrow, used to classify content consistently. https://contentlexicon.com/typography https://contentlexicon.com/typography#2026-10-06T20:57:00.000Z Tue, 06 Oct 2026 20:57:00 GMT Editorial craft The design of text on a page: typeface, size, spacing, hierarchy and the other choices that shape how readable content feels. https://contentlexicon.com/automated-testing https://contentlexicon.com/automated-testing#2026-10-06T20:54:00.000Z Tue, 06 Oct 2026 20:54:00 GMT AI and tooling Repeatable checks that software runs automatically to flag defined problems in code or content. https://contentlexicon.com/context-engineering https://contentlexicon.com/context-engineering#2026-10-06T16:06:00.000Z Tue, 06 Oct 2026 16:06:00 GMT AI and tooling Designing the instructions, examples, source material and surrounding information an AI system needs to do useful work. https://contentlexicon.com/accessibility https://contentlexicon.com/accessibility#2026-10-06T15:45:00.000Z Tue, 06 Oct 2026 15:45:00 GMT Editorial craft Making content and services usable by as many people as possible, including disabled people. https://contentlexicon.com/style-guide https://contentlexicon.com/style-guide#2026-10-06T15:45:00.000Z Tue, 06 Oct 2026 15:45:00 GMT Governance A shared record of how an organisation writes: voice, tone, style rules and the practical guidance people need to make consistent choices. https://contentlexicon.com/wireframe https://contentlexicon.com/wireframe#2026-10-06T15:45:00.000Z Tue, 06 Oct 2026 15:45:00 GMT Structure and systems A sketch of the structure of a page or screen before the final design is made. https://contentlexicon.com/content-owner https://contentlexicon.com/content-owner#2026-10-06T15:28:00.000Z Tue, 06 Oct 2026 15:28:00 GMT Governance The named person responsible for a piece of content being accurate, current and still worth having. https://contentlexicon.com/context-window https://contentlexicon.com/context-window#2026-10-06T15:28:00.000Z Tue, 06 Oct 2026 15:28:00 GMT AI and tooling The amount of information an AI system can consider at once when generating a response. https://contentlexicon.com/gap-analysis https://contentlexicon.com/gap-analysis#2026-10-06T15:28:00.000Z Tue, 06 Oct 2026 15:28:00 GMT Research and evidence A comparison between what exists now and what should exist, so the missing parts can be found. https://contentlexicon.com/systems-thinking https://contentlexicon.com/systems-thinking#2026-10-06T15:28:00.000Z Tue, 06 Oct 2026 15:28:00 GMT Foundations Looking at how parts connect and influence one another, rather than treating each content problem in isolation. https://contentlexicon.com/audio https://contentlexicon.com/audio#2026-10-06T15:16:00.000Z Tue, 06 Oct 2026 15:16:00 GMT Editorial craft Content people hear rather than read: podcasts, voice notes, interviews, narration, audio clips and spoken interfaces. https://contentlexicon.com/content-model https://contentlexicon.com/content-model#2026-10-06T15:16:00.000Z Tue, 06 Oct 2026 15:16:00 GMT Structure and systems A structured definition of the content types an organisation has and the fields, parts and rules that make each one work. https://contentlexicon.com/longform https://contentlexicon.com/longform#2026-10-06T15:16:00.000Z Tue, 06 Oct 2026 15:16:00 GMT Editorial craft Content that takes as long as it needs to – essays, features, reports, deep dives – as opposed to the soundbite and the listicle. https://contentlexicon.com/user-testing https://contentlexicon.com/user-testing#2026-10-06T15:16:00.000Z Tue, 06 Oct 2026 15:16:00 GMT Research and evidence Watching or listening to real users try to use content or a service, so the team can learn what works and what fails.