---
title: "Operations"
description: "Briefs, calendars, costs, maintenance. How the work actually gets done."
canonical: "https://contentlexicon.com/categories/operations"
---

# Operations

Briefs, calendars, costs, maintenance. How the work actually gets done.

- [Agile](https://contentlexicon.com/agile): A way of working that delivers in small steps, learns from feedback and adapts its plans as understanding grows.
- [Author experience](https://contentlexicon.com/author-experience): What it is like to create, edit, approve and maintain content inside an organisation’s systems.
- [Branch](https://contentlexicon.com/branch): A separate line of work for developing related changes before they're reviewed and brought into the main version or abandoned.
- [Content audit](https://contentlexicon.com/content-audit): A structured review of what content exists, how good it is and what should happen to it next.
- [Content brief](https://contentlexicon.com/content-brief): The document that tells a writer – human or machine – who a piece is for, what it's meant to do, what to draw on and how it should sound, before they start.
- [Content calendar](https://contentlexicon.com/content-calendar): A schedule showing what content is planned, when it will be created or published and who is responsible.
- [Content costs](https://contentlexicon.com/content-costs): The full cost of creating, reviewing, publishing, maintaining and retiring content over time.
- [Content debt](https://contentlexicon.com/content-debt): The future work created by publishing content without planning to maintain, reuse or retire it.
- [Content decay](https://contentlexicon.com/content-decay): The gradual loss of accuracy, relevance and usefulness as content ages.
- [Content lifecycle](https://contentlexicon.com/content-lifecycle): The stages content passes through, from idea to retirement.
- [Content maintenance](https://contentlexicon.com/content-maintenance): The ongoing work of keeping content accurate, relevant and healthy after publication.
- [Content operations](https://contentlexicon.com/content-operations): The day-to-day running of content work: how it is planned, produced, approved, published and maintained.
- [Content plan](https://contentlexicon.com/content-plan): A working plan that shows what needs to happen to each piece of content, who owns it and what comes next.
- [Email](https://contentlexicon.com/email): A channel for correspondence, publications and service messages, delivered to a recipient's inbox.
- [Evergreen content](https://contentlexicon.com/evergreen-content): Content whose core value remains useful over time, with review and maintenance when needed.
- [Human in the loop](https://contentlexicon.com/human-in-the-loop): A workflow where a person reviews, decides or approves part of an AI-assisted process instead of leaving it fully automated.
- [Localisation](https://contentlexicon.com/localisation): Adapting content and experience for another language, region or culture.
- [Silo](https://contentlexicon.com/silo): A team, system or channel that keeps its content to itself, so the same content gets made twice, disagrees with itself and can’t be found.
- [Social media](https://contentlexicon.com/social-media): Digital platforms where individuals and organisations publish, respond, distribute content and take part in public or semi-public conversations.
- [Technical debt](https://contentlexicon.com/technical-debt): The future cost or risk created by shortcuts, structural weaknesses or deferred improvements.
- [Website](https://contentlexicon.com/website): The part of the web an organisation owns outright, where its content can inform, educate, persuade and support, and where anything said about it elsewhere can be checked.
- [Workflow](https://contentlexicon.com/workflow): The route content takes from idea through drafting, review, publication and ongoing maintenance.