---
title: "Foundations"
description: "Strategy, purpose, business case. The words that decide what content is for, and who gets to say."
canonical: "https://contentlexicon.com/categories/foundations"
---

# Foundations

Strategy, purpose, business case. The words that decide what content is for, and who gets to say.

- [Attention economy](https://contentlexicon.com/attention-economy): An economic system in which people's limited attention is competed for, captured and turned into commercial or social value.
- [Business case](https://contentlexicon.com/business-case): The argument for why a piece of work is worth doing, including the value, cost, risk and expected outcome.
- [Channel strategy](https://contentlexicon.com/channel-strategy): A plan for where content should appear, what each channel is for and how the channels work together.
- [Content](https://contentlexicon.com/content): The words, images, numbers, sounds and interactions an organisation uses to communicate, in every format and on every channel, internal and external.
- [Content marketing](https://contentlexicon.com/content-marketing): Creating and sharing content to build an audience relationship in support of marketing goals.
- [Content maturity](https://contentlexicon.com/content-maturity): How capable an organisation is at making, managing and improving content.
- [Content operating model](https://contentlexicon.com/content-operating-model): The whole system of people, processes, tools, rules and foundations that makes content work.
- [Content principles](https://contentlexicon.com/content-principles): A short set of shared commitments that guide content decisions.
- [Content strategy](https://contentlexicon.com/content-strategy): Deciding why content exists, whom it serves and how it’s made, organised and looked after.
- [Core content strategy](https://contentlexicon.com/core-content-strategy): A short statement of what content must do for the organisation and its users.
- [Message architecture](https://contentlexicon.com/message-architecture): A short, prioritised list of the qualities and ideas an organisation wants its content to convey.
- [Slow content](https://contentlexicon.com/slow-content): Making digital content with care: quality over quantity, depth over breadth, the citizen over the consumer.
- [Systems thinking](https://contentlexicon.com/systems-thinking): Looking at how parts connect and influence one another, rather than treating each content problem in isolation.
- [UX](https://contentlexicon.com/ux): User experience: how someone experiences using a service, product, website or piece of content.